Ecommerce

Tame the processes between tools, vendors, and customers.

Forget the knowledge gaps, CSV downloads, and manual workarounds: get your team into Parabola and on the same page.

“Cleaning and analyzing customer survey used to take me one whole week per survey with eight surveys per year. This Flow is going to save my life, and let me do way more frequent research.”

Samantha, Senior PMM @ Parachute
Samantha, a Senior PMM from the eCommerce company Parachute
Parachute's logoNuggs' logoGreat Jones' logo

Offload even your most custom workflows

A Parabola Flow showing a few cards and several steps. The Flow is getting data from Shopify and sending it through custom data transforms.

Offload even your most custom workflows

  • Build a data workflow just once, then run or tweak it whenever your team needs to. No more wasted time or manual errors.
  • Use transform steps to replicate complex hands-on tasks.
  • Run a Flow on a schedule, or to run when triggered by an email or a webhook.

Create a shared source of truth for every process

A Parabola Flow showing cards that explain how the different parts of a process work. One of the cards contains Steps as well.

Create a shared source of truth for every process

  • Explain your most complex workflows right where you build and edit them.
  • Collaborate on Flows with other Editors, and let Viewers see the end results.
  • Run a Flow on a schedule, or to run when triggered by an email or a webhook.

How Ecommerce Ops and Marketing teams use Parabola

Don’t see your use case here? Email us and we’ll find a fit (or point you in the right direction)
1.

Ecommerce Operations Flows

Sync form submissions to your CRM

Collect structured and useful data from your customers using forms and then send that data into your CRM to maximize its utility. Build a Flow that takes form submissions from the prior hour and syncs them to your CRM. Use Parabola's native integrations with Hubspot and Salesforce, or send the form data to Airtable or even a Google Sheet.
See more

Manage bundled products

Tracking inventory, managing orders, and processing fulfillments on bundled products can be painful and extremely manual, especially when you have to deal with the occasional error. Let Parabola do the heavy lifting.
See more

Automate purchase orders based on custom low inventory thresholds

It's impossible to time your restock orders perfectly. You probably want to factor in the average turnaround time for an item, and how fast it typically sells – which is a daunting model to build and manage! This is where a Parabola Flow can take over.
See more

Intake inventory CSVs from your suppliers and update the items in Shopify

Many ecommerce teams have to periodically process CSVs of inventory data from their suppliers. That can add up to many, uncoordinated files, from multiple suppliers, in different formats. Managing all of those files and updates can be a full-time job – but Parabola can pull together your sources, clean the data, and schedule syncs with Shopify.
See more

Related Use Cases:

Customer management

Keep customer information up-to-date, and engage with custom user segments

See examples
Sales reporting

Bringing your tools, models, and revenue together automatically

See examples
Inventory management

Connect the dots between your stock, partners, and customers.

See examples
2.

Ecommerce Marketing Flows

Create custom marketing attribution logic

Build a Flow that attributes sales back to your marketing efforts in the exact way that your business needs. Using data from an ads platform like Google Ads or Facebook Ads, you can create a Flow that combines that data with sales data and site traffic data.
See more

Send custom emails through Sendgrid, on demand and automatically

Create a Flow that sends custom emails through your Sendgrid account. In your Parabola Flow, first write out a new plain text email (or copy over an existing HTML template). Then, simply insert merge tags for any data from your table that you want to merge into each email. Sendgrid will send one email per row, and merge in the values from that row where you have indicated.
See more

Set up notifications for marketing and ad performance

Get your most important metrics in front of you to take action quickly. Stay on top of ad spend, views, clicks, or any other important metric by automatically sending reports to Slack, email, or SMS to your phone.
See more

Combine ads reporting across multiple platforms

Create a unified view of your ad spend and performance by building a Flow to combine Google Ads and Facebook Ads reporting. By combining your data in Parabola, you can use a handful of steps to identify leading or lagging ads across both platforms, or determine how to adjust your spend across platforms.
See more

Related Use Cases:

Customer management

Keep customer information up-to-date, and engage with custom user segments

See examples
Marketing reporting

Automating routine reporting around ads, emails, and other marketing

See examples

User Stories

An image and title featuring Parabola user Samantha Wong, a Senior PMM at Parachute.

Parachute started with one task, but is quickly becoming best-in-class automators

Parachute sells bedding and home goods with a strong online and retail presence: being a growing direct-to-consumer shop makes them a great fit for Parabola.

The team started with just a few Parabola automations: the first Flow already created hundreds of hours of savings, so their teams are finding new ways to organize process, handle their own data, and save time.

An image and title featuring Parabola user Kelsey Stimson, a Launch Analyst at Fulcrum.

Fulcrum supports dozens of customers by building out custom Parabola Flows

Fulcrum signed up to Parabola in 2020: over a year (and hundreds of Flows) later, the Fulcrum team sees Parabola as a core competitive advantage.

By allowing them to launch and onboard customers four times faster — and by freeing up their Engineering team in the process — Parabola has solidified a partnership with the savvy operations team at Fulcrum (fulcrumpro.com).

An image of Mollusk Surf Shop's COO

Parabola unlocks e-commerce business solutions without developer support

Joseph Childress, COO of Mollusk Surf Shop, has limited developer resources. He is constantly forced to prioritize the business problems to solve with his developer's limited bandwidth. Parabola helps him address the remaining business problems and has allowed him to deliver solutions to his team that he wouldn’t have been able to build and deliver before.

Sign up for free

And get a 14-day trial of Parabola

Start getting your time back

Build your first flow today to start saving hours each week. Our drag-and-drop builder, co-building sessions, and Learning Center will have you automating no time.

Build your first flow today to start saving hours each week. Our drag-and-drop builder, co-building sessions, and Learning Center will have you automating in no time.

Start getting
your time back

Build your first Flow today to start saving hours each week. Our drag-and-drop builder, co-building sessions, and Learning Center will have you automating in no time.

twitterlinkedinyoutubeDiscourse
Careers (We’re Hiring!)Contact UsCookiesCookie PreferencesPrivacyTerms
Product
Shopify + ParabolaIntegrationsPricingStatusSecurity
Learn
What’s NewHow toCommunityRecipesBlog
Use Cases
Sales reporting
Marketing reporting
Customer management
Inventory management
Connect tools and data
Ecommerce CompaniesOperations Teams