Revenue operations

Prioritize strategic sales initiatives over manual processes

Use Parabola to scale go-to-market motions effectively, activate your customer data, and automate the repetitive work.
"My RevOps team spent countless hours completing repetitive, manual tasks that were critical to running the business. I wish we had a tool like Parabola to shift our focus from the tactical to the strategic."

– Mark Znutas, former VP of GTM Strategy and Ops, HubSpot
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HubSpot
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Slack
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Bring your customer data together in one place

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Scale complex processes, make fewer errors

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Scale complex processes, make fewer errors

  • Document complicated workflows where you build them and easily share with teammates.
  • Avoid knowledge gaps and disruption with Flows stored in a central, accessible location.
  • Control how your tools communicate so you have the right data in the right place at the right time.

Build your own internal tools with logic that matches your process

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Build your own internal tools with logic that matches your process

  • Capitalize on product data that drives revenue by building Flows that send timely Slacks or emails triggered by customers’ in-product actions.
  • Predict and reduce customer churn by generating customer health metrics using product and CRM data integrations.

Increase automation on time-consuming work

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Increase automation on time-consuming work

  • Build Flows that automate anything from territory assignments to commissions calculations.
  • Surface actionable leads by filtering and prioritizing ones that meet certain criteria.
  • Schedule Flows that generate custom reports for KPIs and business metrics.

Leading PLG companies are choosing Parabola to automate RevOps

Read the blog post ->

No two RevOps teams are the same. Commission structures differ, data stacks vary, intent indicators are custom–the list goes on. This limits the effectiveness of traditional enablement tools.

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Parabola was built to enable operators to seamlessly aggregate data across sources and surface actionable insights to the right people at the right time.

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Keep customer information up-to-date, and engage with custom user segments

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Marketing reporting

Automating routine reporting around ads, emails, and other marketing

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Sales reporting

Bringing your tools, models, and revenue together automatically

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