Connect to the Freightview API with Parabola

Learn how to connect Freightview with Parabola via its API, along with practical use cases the connection allows for.
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Gray Levine
Last updated:
May 14, 2025

Connecting via API with with Freightview enables businesses to automate their freight rate management and carrier selection processes. Through this powerful API, companies can transform their shipping workflows into streamlined, data-driven operations while maintaining real-time visibility across multiple carriers and rates. The connection leverages Freightview's robust data infrastructure to help businesses make more informed shipping decisions and optimize their transportation spend.

How do I connect via API?

  1. Connect your Freightview account to Parabola by navigating to the API page and selecting Freightview
  2. Authenticate using your Freightview credentials and configure API permissions
  3. Select the data you want to pull from Freightview (carrier rates, shipment history, analytics, etc.)
  4. Configure your flow in Parabola by adding transformation steps to process your shipping data
  5. Set up automated triggers to run your flow on a schedule or when new data is available

What is Freightview?

Freightview is a modern transportation management system (TMS) that revolutionizes freight shipping for small and medium-sized businesses. The platform stands out in the crowded TMS market by focusing on simplicity and efficiency, aggregating contracted carrier rates and providing a single, intuitive interface for rate comparison, booking, and shipment tracking. Unlike traditional TMS solutions that can be overwhelming and complex, Freightview delivers enterprise-grade functionality through a user-friendly platform that can be implemented in days rather than months.

Their approach to freight management emphasizes visibility and control, giving shippers unprecedented insight into their transportation operations. By centralizing carrier relationships and automating manual processes, Freightview helps businesses reduce the time and resources spent on shipping logistics while improving decision-making capabilities.

What does Freightview do?

Freightview transforms freight management through a comprehensive suite of solutions that address the core challenges of modern shipping operations. At its heart, the platform serves as a central hub for rate management, automatically aggregating and normalizing rates from contracted carriers to enable quick comparisons and informed decision-making. This functionality extends beyond simple rate shopping to include sophisticated routing logic, carrier compliance monitoring, and detailed performance analytics.

The platform's shipment execution capabilities streamline the booking process, automatically generating and distributing required documentation while maintaining real-time visibility throughout the shipment lifecycle. Their analytics engine provides deep insights into shipping patterns, carrier performance, and cost trends, enabling continuous optimization of transportation operations.

Freightview's commitment to modern technology is evident in their robust API architecture, which enables seamless integration with existing business systems and supports advanced automation scenarios. This technical foundation allows businesses to build sophisticated workflows that eliminate manual interventions and reduce operational overhead.

What can I do with the API connection?

Rate Optimization

Freightview's API enables businesses to create sophisticated rate optimization workflows that transform raw carrier data into actionable insights. By automatically analyzing historical shipping patterns and current market conditions, companies can identify optimal carrier selection strategies for each lane. These automated workflows can incorporate business rules and constraints while considering factors beyond simple rates, such as transit times and service reliability.

The system can continuously monitor rate changes and market conditions, automatically alerting stakeholders to new savings opportunities or potential disruptions. This proactive approach to rate management ensures businesses maintain competitive shipping costs while meeting service requirements.

Shipping Process Automation

Through Parabola's connection to Freightview's API, businesses can automate complex shipping workflows that previously required significant manual intervention. The system can automatically select optimal carriers based on customizable criteria, generate required documentation, and initiate shipment booking processes. This automation extends to tracking and exception management, with the system monitoring shipment progress and flagging potential issues for review.

The API enables real-time synchronization of shipping data across systems, ensuring all stakeholders have access to current information while maintaining accurate records for analysis and compliance purposes.

Carrier Performance Analytics

The combination of Freightview's robust data collection and Parabola's analysis capabilities enables comprehensive carrier performance monitoring. Businesses can automatically generate detailed performance scorecards that evaluate carriers across multiple dimensions, including on-time delivery rates, damage incidents, and cost adherence.

These analytics can identify trends and patterns that might not be apparent through manual analysis, helping businesses make data-driven decisions about carrier selection and relationship management. The system can also automatically generate compliance reports and performance reviews, streamlining carrier management processes while ensuring service levels are maintained.

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