🌟 What's New in Parabola

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November 24, 2020

Introducing... our new How To section!

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We're excited to announce our new How To section! Enjoy consolidated, updated, and brand new How To articles to get the most out of Parabola. Whether you're new to Parabola and want help getting started, or you've been using Parabola for a while and need a refresher on some of our steps, we've updated and written these articles to cater to everyone.

Visit parabola.io/how-to to learn more!

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November 17, 2020

Improved, lightening-fast data search

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Many of our customers work with large data sets in Parabola and scrolling through thousands of columns and millions of rows is not fun. We addressed that by improving our search. Now you can search column names and cell values seamlessly. We'll focus you in on the columns and rows that contain what you're looking for, but you can always expand columns and rows if you need more context.

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November 4, 2020

Updates to the draft/live experience

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We made it easier to see the version of your flow that is actively running so you can easily track down any issues. We also streamlined the ability to edit the draft version of your flow, so that you don't interrupt the active version until you're done editing. After many conversations with our customers, it's clear that this is more in line with the way they think about editing and running their flows.

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October 28, 2020

Overhauled steps for ease of use

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We know that Parabola steps are core building blocks in Parabola, so we want them to be delightful to use. Our team has been hard at work updating over 20 steps in the past few weeks, and we're not done yet! We've announced all the specific step updates in our Community if you want to learn more

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October 19, 2020

New onboarding that takes your lead

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We overhauled onboarding to be a more integrated part of the product experience. We want onboarding to give new users more freedom to explore Parabola while providing relevant, contextual information if and when they need it. Onboarding can also now be revisited at anytime, in case customers need a refresher on using Parabola.

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October 14, 2020

5mb files in Pull Email Attachment step

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The Pull from Email Attachment step can now receive files up to 5mb. Previously, the maximum attachment size was 1mb.

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September 29, 2020

Email CSV attachment step error

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We added email validation to the Email CSV attachment step so that it no longer shows a "calculation error" when an invalid email address is used.

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September 24, 2020

Introducing our Facebook Ads integration!

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Pull in over 400 unique metrics, apply pre-built reports that match your Facebook Ads dashboard, customize reports, create alerts, and more.

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September 23, 2020

Auto-detect date formats

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The Format dates step now auto-detects the format of your dates, so you no longer need to worry about using the correct formatting language and structure.

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September 16, 2020

We improved the performance of large flows

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Flows now run at roughly 3x the framerate and the performance of selecting and moving multiple steps at a time in large flows has greatly improved.

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August 20, 2020

Send to Shopify step can now issue refunds

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We've added support for calculating and issuing refunds in the Send to Shopify step! Now you can take a list of items and their orders and issue refunds, automatically.

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August 18, 2020

New Integrations page

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We've made it easier to find which products and services you can use in Parabola with our new integrations page!

parabola.io/integrations

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August 17, 2020

Send Emails by row step improvements

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It's now easier to set a reply-to address and use line breaks in the body of your emails.

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August 14, 2020

Updates to the Insert If/Else Column step

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The Insert If/Else Column step has been updated with a fresh interface, giving you the ability to apply logic in plain English. You can also now combine dynamic column references with static text for even more powerful rules.

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August 13, 2020

Updated flows page, builder, and dashboard

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We made it easier to navigate between the flows page, builder, and flow dashboard, co-located similar settings, and unified the design language so it’s more intuitive to take action on your flows.

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August 12, 2020

Officially announcing Parabola for Shopify

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Our Shopify integration is now live for all users! Seamlessly pull in orders, customers, products, inventory, and more to use in Parabola. Automatically create and update customers, update product-collection relationships, and change inventory levels in Shopify.

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August 7, 2020

Recipes now appear in the sidebar!

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We heard from customers that it would be helpful to have ready-to-use templates at their fingertips, so we added some of our most used recipes to the sidebar! Pre-built flows, with baked-in best practices, now ready for whenever you need them.

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August 6, 2020

Google Analytics gets new presets & more

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It's now even easier to pull in preset and custom reports based on whatever metrics/dimensions you care about. We've loaded in 40+ presets to match the reports you're used to seeing in Google Analytics and help you get up and running quickly. Goal conversion data is also more accurate and metric dimensions now use more recognizable names.

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August 5, 2020

Useful updates to our Shopify Integration

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It's now easier to work with dynamic dates, like being able to pull orders from the last month. We also added the ability to filter for unfulfilled orders & improved the experience of pulling in order-level data.

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August 4, 2020

Introducing the ShipStation integration!

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We made it easier for our e-commerce customers to work with their ShipStation data. Now you can easily combine data from ShipStation and other tools (like Shopify!), build analytics flows, set up customer alerts, and more!

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August 3, 2020

More reliable appending with Google Sheets

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The Send to Google Sheets step now appends data to your selected sheets more reliably.

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July 30, 2020

Shopify step adds more order filtering

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The Pull from Shopify step now supports Open and Closed order status filtering.

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July 29, 2020

New step naming convention

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We've updated the names of our steps in order to provide more clarity around the directionality of integrations and the functionality of steps. Longer, previously truncated, step names will now wrap to additional lines, as well!

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July 24, 2020

Shopify step timezone now matches store

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The Pull from Shopify step's timezone will now automatically match your store's timezone when the step is created.

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July 22, 2020

Email CSVs to automatically run a flow

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We built a new Pull from email attachment step so you can automatically clean up, analyze, and take action on your flat file data (CSVs) by just emailing a CSV to a dedicated email address. Published flows are triggered immediately upon receiving the file. We’ve already seen customers use it to integrate with their 3PLs, warehouses, and anywhere they regularly receive CSV files.

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