Introducing the new Parabola

Most people don’t realize just how much operators are responsible for. They’re the ones building the processes that keep everything moving—connecting tools, maintaining systems, unblocking teams, and laying the foundation for growth. They’re often behind the scenes, but their work is front and center when it matters most. And they’ve always been asked to do more with less.

We built Parabola for them.

Teams at Brooklinen, Caraway, On Running, Flexport, and hundreds more use Parabola to automate the kind of work they thought would always be manual, like auditing invoices, reconciling data across systems, or exporting the same report every Monday. They’re transforming messy data from PDFs, emails, and spreadsheets into clean, reliable workflows—without writing code or waiting on engineering. It has quietly become the engine behind some of the most operationally excellent teams in the world.

And it’s high time for everyone to be able to see those same results.

Today, customers use Parabola’s drag-and-drop interface and meticulously crafted steps to build intelligent workflows that mirror exactly how their business should run. They have full control over how data is cleaned, transformed, and automated.

Now, we’ve rebuilt the entire experience from the ground up. It’s 100x faster to go from idea to outcome—and radically easier to get started.

This is the new Parabola. The clearest expression of what we’ve always set out to build.

At its core is a new AI-powered chat interface that makes building feel conversational. Instead of building everything by hand, you just describe what you want to automate in plain language—and Parabola turns that intent into a working flow. It sets up the structure, configures the steps, and gets you to a finished product in minutes.

It feels natural because it matches how we now expect software to work.

The rise of ChatGPT and LLMs didn’t just introduce new tools. It introduced a new way of thinking. We’ve gotten used to working in prompts, describing what we want, and expecting the system to handle the complexity. That shift is now shaping how we expect every tool to work.

AI isn’t optional anymore. It’s a baseline expectation. But most AI tools overpromise and underdeliver. They sound impressive, but when it comes time to actually do the work, they fall short—because they don’t understand your use cases, your data, or the complexity behind real operations.

We’ve taken a different approach.

We’ve spent years learning the workflows, the data sources, and the edge cases that make operations hard to automate. That knowledge is built into Parabola—from the templates and best practices you can use on day one to the carefully designed steps that show you exactly what the AI is doing, every step of the way. So instead of vague suggestions, you get workflows that reflect real logic. And the ability to adjust, fine-tune, and stay in control.

After getting it in the hands of some of our favorite customers, here’s what they told us they’re most excited about:

• You don’t need to know where to start. Just describe what you’re trying to build. Parabola translates your intent into a working flow, directly on the canvas.
• You stay in control. Parabola doesn’t act on your behalf. You review every step, approve every change, and always understand what’s happening.
• You can ask questions and get real help. From “why isn’t this working?” to “how do I fix it?” to “can you explain what this Flow does?”—you get answers grounded in your actual workflow, not a generic doc.
• It learns from how you work. Over time, Parabola adapts to your logic, naming conventions, and style. It gets faster and more helpful every time you build.

This is AI that actually helps you get things done. Not a chatbot. Not a suggestion engine.

A true partner that helps you apply your expertise to solve real problems—faster.

The most frustrating thing as an expert isn’t not knowing what to do—it’s knowing exactly what needs to happen, and not having the time to do it.

Operators don’t need another tool that leaves them halfway. They need one that helps them finish—with speed, clarity, and control.

The future of operations will be built by those who can move fast, automate with confidence, and stay in control.

It’ll be built with Parabola.

Alex Yaseen
Founder & CEO