Updates from the Parabola team
Today we’re announcing that Parabola has raised an $8m Series A led by Matrix Partners, bringing our total raised to just over $10m. Ilya Sukhar from Matrix is joining our board, and we're grateful for participation from Thrive Capital, Elad Gil, AngelPad, Merus Capital, Abstract Ventures, and individual investors.
Our CEO, Alex Yaseen, joined Shopify Expert Steve Hutt's eCommerce Fastlane podcast to talk about how Shopify stores such as Volcom, Great Jones, and UMZU are unlocking new levels of productivity through data automation.
We're wrapping up 2020 with some new features and offerings, and putting a bow on some projects that have been in the works for a while. Fresh visual update to steps, new Shopify features, updated find and replace, and more!
As the end of 2020 is quickly approaching, our whole team is heads down working to make steps even easier and more intuitive to use, improve the early experiences for new customers, and supplement all of that work with revised, consolidated educational resources to help all customers get more out of Parabola (more to come on this one very soon!).
It's been an exciting month at Parabola, with some major launches and various product improvements to show for it!First, we introduced out Facebook Ads Integration, which gives you the ability to pull in over 400 unique metrics from Facebook.
Our Shopify integration is officially out of beta and now available to all users! Not only that, but we also made some useful updates to make it easier to work with dynamic dates, to be able to filter for unfulfilled orders, and we improved the experience of pulling in order-level data. That's not all! We also added support for calculating and issuing refunds with our Send to Shopify step. Now you can take a list of items, and their orders, and issue refunds automatically.
Former head of operations at Birchbox, Rent the Runway, and Shyp and co-founder of leading ecommerce consultancy Second Marathon, Matt Hertz provides
Summer is in full swing and we've been hard at work continuing to improve Parabola for our users! Here are some highlights of what we've been up to: invite links, improved math step, email attachment step, and a new What's New page.
Robert Walker, Vice President of Growth at UMZU, uses Parabola to access the data across all of the different platforms they use, like Shopify, SkuVault, Google Analytics, and bring that data together to make important business decisions.
We recently launched a handful of new features that make building in Parabola even easier and more fun. This month we focused on new resources to help customers get more out of Parabola, quickly.
Reid Sheldon, Head of Global Digital Marketing at Volcom, uses Parabola to import and mix Shopify data with data from Google Analytics and various CSV/Excel files. His Parabola flows bulk update data in Shopify and generate custom analytics reports.
Joseph Childress, Chief Operations Officer at Mollusk Surf Shop, uses Parabola to combine business data across Vend, Shopify, and other platforms to automatically track inventory across all of their stores, create purchase orders for low-inventory items, and email reports of purchased items to management.
We've been hard at work this month bringing you significant updates to make Parabola better and better. This post is all about sharing those updates, both big and small, with you! We're so excited because all of these updates make Parabola an even easier productivity tool for everyone to use.
Celebrating Parabola customers who are using Parabola as part of their response to COVID-19.
Happy Valentine's Day, Singles Day, Galentine's Day, or Singles Awareness Day from all of us at Parabola! Whatever you're celebrating, it's always great to send a note to friends and family and let them know that you're thinking of them. Do it automatically with Parabola.
Connor Finlayson, Founder of Unicorn Factory, used Parabola to rank Webflow collections based on pageview data from Google Analytics
As a big fan of both Bubble and Parabola, I knew right away how using both tools together can make an app (and my life) so much better. I wrote this blog post to summarize the ways I love using Parabola and Bubble together.
My dad, brother-in-law's, and I are in a college football bowl game pick'em with over 180 other money-hungry football fanatics. The odds are low and the stakes are big. It's been a lot of fun to play the past 5 years, except there's one major downfall of running a remote pick'em contest: Excel.
I’m sharing my process of automatically translating Webflow blog posts using Google Translate and Parabola.
We're excited to be partnering with our friends at Bubble! We've added Bubble as a source and destination step for a smooth, easy integration for moving data to and from Bubble.
Sam Floyd, Product Manager at SaaSOptics, uses Parabola to import data from the Pendo.io API and push transformed data into Salesforce.
Stephen O’Grady, Cofounder of Podcast Delivery, used Parabola to backfill subscriber fields in Mailchimp as they launched a brand new referral program.
We made a little side project that helps folks discover new music and local shows at the same time.
It was the end of May, and I had a simple question to answer: how much money were we spending on advertising each day across our three main channels?
When I joined Parabola in May I was eager to explore different use cases. Having just left Google’s hotel search team, travel was still top of mind.
This is exactly why we’re building Parabola. Think of it as a way to apply the benefits of coding without having to learn how to “code” as it’s defined today. But before we dive into exactly what Parabola is, let’s take a step back and look at the current state of the world.
I’ve always loved the concept, but the first version of the logo looked just a little too complex, and became unreadable at smaller sizes. Because of these issues, we decided to refine it.
How would you take your data from Stripe, dedupe, clean, and transform it based on a bunch of rules, enrich it with Clearbit, and push the results to Salesforce and Geckoboard? What would you do if you had to repeat the process every month, week, or day?
If you’re a sales leader or SDR, you’ve felt the soul-crushing time drain of maintaining and updating Salesforce or another CRM with lead status, communication channels, profile data, and so much more. It’s excruciating.