Behind every team is an ops person holding it all together.
But holding it all together shouldn’t mean stitching spreadsheets, chasing down numbers, or manually updating reports. Parabola helps operators turn what they know into workflows that scale—clean, automated, and built for how the business actually runs.
Integrate everywhere.
Fill gaps across the tools you use every day, operationalize messy data including vendor emails and invoice PDFs, and say goodbye to weekly CSV downloads.
Automate processes.
Build documented workflows that run while you’re OOO. Translate anything you’re doing in spreadsheets regardless of complexity, all without tech team resources.
Improve visibility.
Build and trust the reports you’ve always dreamed of. Whether it’s a dashboard or email alert, create visibility systems that will keep your customers (and CEO) happy.
Automate the processes you always thought would be manual.
Compare inventory across your ERP, WMS, and sales channels like Shopify. Spot discrepancies and trigger alerts before you’re out-of-stock or over-allocated.
Parse PDF invoices from carriers, compare charges against rate cards, and surface overages and errors—without spending hours reviewing line items manually.
Combine and standardize orders from Shopify, Amazon, SPS, and email. Drive visibility into SKU-level sales by channel and speed up financial reporting.
Bring together order and shipment data from your ERP, Shopify, 3PLs, and carriers. Automatically flag potential SLA breaches before they impact the customer.
Centralize shipment data from carrier APIs, emails, and spreadsheets. Automatically update statuses and ETA changes and give your team a single source of truth.
Aggregate cost, shipment, and performance data across carriers. Compare your carriers across metrics like on-time rate, cost per pound, and billing accuracy.
See what our customers have to say.
The future of Operations professionals is evolving toward SaaS Product Owners and away from spreadsheet workers. Parabola has provided a sense of ownership over workflows to my staff and has given us back 28 hours of time per month to apply toward critical growth initiatives.
Parabola has given our team an intuitive yet robust platform that simplifies the day-to-day process of data automation, transformation and storage. It lets us build complex, multilayered flows with easy-to-use drag and drop functionality, deep cross-platform integration, powerful PDF parsing, as well as promising AI capabilities.
Parabola has eliminated tons and tons of manual steps, it saves hours of work on a weekly basis, and also helps eliminate human errors.
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The AI steps have been very, very accurate from day one. It's a big unlock for us — we are often dealing with PDFs that are multiple pages of poorly formatted order data that even to a human could be hard to read.
Our warehouse SLA and customer experience are super dialed. If there's any issue or any error happening within the order space, we can see that really quickly now. That has an impact on our NPS score, return rate, and product reviews — there's really a trickle-down effect.
If I could summarize in one word what Parabola can give to a team, it's LEVERAGE. By automating complex and time consuming analyses, we are moving our team's time spent from low-value work to strictly high-value work, enabling us to dig deeper and find more opportunities for cost and operational efficiencies. The startup time is almost immediate as the Parabola team co-builds with you (teaching you how to fish). Would recommend to any organization of every size!
Eliminate manual work and move 10x faster.
Turn messy data into automated workflows.
Skip the monthly CSV exports and integrate live data from your ERP, data warehouse, and everything in between. Combine data automatically across sources without the VLOOKUPs.
From standardizing dates and vendor data to converting currencies, Parabola turns your monthly busywork into automated workflows built by simply describing the steps.
Move from emailing .XLSX files to automated, documented data sharing across your AR/AP, controller, FP&A, and procurement teams. Reuse integrations & logic across the org with granular sharing permissions.
Don't just take our word for it.
See how leading brands use Parabola to automate their complex data workflows.
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Frequently asked questions
Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite and Shopify, Parabola offers an API and the ability to integrate via email—making it easy to connect to WMS systems, carrier APIs, and more. You can also connect to thousands of tools and work with unstructured data like emails and PDFs.
The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. For operations teams, this might look like an inventory health report or reconciliation, 3PL SLA reporting, replenishment monitoring, issue rate analysis, or in-transit PO tracking to name a few.
Parabola is most commonly deployed across operations, supply chain, finance, accounting, procurement, and data teams. Any team regularly working with data can see value from Parabola by working faster with improved visibility.
We offer two approaches to starting with sample data. After signing up for an account, you can ask Parabola, “Help me get started with sample data,” and you’ll be provided with a selection of 10+ sample datasets. Alternatively, use our secure anonymization tool to strip your data of sensitive information before uploading.
Operations teams across On Running, Cart.com, Brooklinen, Faherty, and Flexport use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.