We started Parabola in 2018 with a simple idea: finance and operations teams should be able to transform the way they work without waiting for engineering. We envisioned giving subject matter experts the power of advanced automation—and yes, AI—long before AI was a buzzword. The idea was right. We were just too early.

For years, the market wasn’t quite ready. Businesses were more likely to pass off any technical work to engineering teams than consider alternatives. Then AI flipped that switch overnight.

Suddenly, teams weren’t just open to rethinking how work gets done, they were hungry for it. Our founding vision of putting AI and automation directly in the hands of subject matter experts became consensus.

But keeping pace meant more than bolting AI onto what we'd built. Look at how AI has changed engineering: developers didn't just add AI on the side, they rethought how code gets written entirely with LLMs as core collaborators, not add-ons. We needed the same kind of reinvention for finance and ops. So we went back to the drawing board. We tabled Parabola, a tool we’d poured ourselves into for nearly a decade, and we built Prowork.

Prowork is our first true realization of our founding vision come to life and seeing it in the hands of our customers has been astounding. In a handful of months, Prowork has emerged as the professional-grade AI platform that finance and operations teams that fast-growing brands like WHOOP, On Running, and SKIMS have come to rely on. One AI-native environment where teams can do work, capture how that work gets done, and progressively turn proven workflows into production systems. Paired with our best-in-class (and recently expanded) Applied AI team, Prowork answers the promise of AI adoption at scale and then some.

We were early. Now the world has caught up and we’re excited to welcome everyone to the party.

Founder & CEO