Alex Yaseen

Alex Yaseen is the founder and CEO of Parabola.

Before founding Parabola, Yaseen worked in strategy consulting, where he observed firsthand how even large enterprises depended heavily on manual processes and spreadsheets. This experience inspired him to create tools that bridge the gap between technical capabilities and operational needs.

Under Yaseen's leadership, Parabola has evolved into a collaborative data automation platform used by thousands of teams, including those at companies like Brooklinen, On Running, Caraway, and Flexport.

Outside of his professional endeavors, Yaseen has a passion for photography, tennis, sailing, and exploring new technologies.

Building a compiler, IDE, and serverless runtime for spreadsheet-style logic

Most business-critical processes still run on copy-paste, VLOOKUPs, and broken macros. Parabola built a new kind of data infrastructure—designed for operators, powered by AI—to fix it.

Introducing the new Parabola

We’ve rebuilt the entire experience from the ground up. It’s 100x faster to go from idea to outcome—and radically easier to get started.

On Parabola’s mission to “beat the drum” for operators everywhere

Parabola’s founder and CEO writes about his vision for supporting — and championing — the knowledge point people that make their businesses run.

Action on your messiest data with AI-powered PDF parsing

Parabola’s latest release lets you automate PDF parsing at scale with a smart, one-step import, so you can transform, visualize, and act on your data.

Introducing visualizations: Transform your workflow data into shareable reports

With data visualizations in Parabola, you can now report on your data, contextualize it, and show your work more easily with a customizable dashboard.

Announcing Parabola's $24M Series B

Parabola raised a $24 million Series B led by OpenView!

AI has arrived for Operators

Parabola Flows empower non-technical teams to make quick action with structured data from multiple sources, but we know that everyday data is often messy, unstructured, or variable. Imagine if you could automatically use AI to decipher ambiguous and unstructured data, then standardize, enrich, and categorize it for you...

Parabola's 2022 in Review

At Parabola, our focus this year was on collaborative features that enable you to work better as a team and show off your work. We built some amazing things together! Here’s a look back at the biggest launches of the year.

Why Parabola is for Operators

Operators are fueled by ingenuity and determination to make things happen and when businesses confront tough challenges, they turn to Operators.

Podcast Episode: Unlocking ecommerce productivity through automation

Our CEO, Alex Yaseen, joined Shopify Expert Steve Hutt's eCommerce Fastlane podcast to talk about how Shopify stores such as Volcom, Great Jones, and UMZU are unlocking new levels of productivity through data automation.

Why Parabola?

Today, there are two very different kinds of computer users: those who manually operate a computer via much drudgery and those who program computers to do work for them. Most of the benefits have accrued to those who can program a computer, but Parabola is here to help the others.

Introducing...Parabola Community!

We've launched a Community for our users! Go there to get help, request features, submit bugs, showcase flows, and more.

Some lessons learned designing a complex product like Parabola

How would you take your data from Stripe, dedupe, clean, and transform it based on a bunch of rules, enrich it with Clearbit, and push the results to Salesforce and Geckoboard? What would you do if you had to repeat the process every month, week, or day?

Refining our Logo, Before and After

I’ve always loved the concept, but the first version of the logo looked just a little too complex, and became unreadable at smaller sizes. Because of these issues, we decided to refine it.

Not everyone needs to learn how to code

This is exactly why we’re building Parabola. Think of it as a way to apply the benefits of coding without having to learn how to “code” as it’s defined today. But before we dive into exactly what Parabola is, let’s take a step back and look at the current state of the world.