How WHOOP Uses Parabola to Automate Manual Work Across Operations

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At WHOOP, automation has taken hold across operations, inventory, finance, and even internal AI enablement. Not through a single initiative, but through a series of practical workflows built by the people closest to the work.

The result has been less manual effort, fewer errors, and more time spent on analysis and decision-making rather than data prep.

Giving operators the ability to fix their own problems

Marie Fodnis, Director of Global Operations

Spending less time preparing data, more time understanding it

Nate Fry, Apparel & Accessories Inventory Analyst

Using automation to make AI adoption measurable

Ryan Durkin, VP of AI at Work

A practical pattern for operational automation

That’s the role Parabola plays for teams like WHOOP’s. It provides a way to turn manual processes into reliable systems without forcing operators to hand their work off to engineering or wait for long implementation cycles.

When automation fits naturally into how teams already think about their work, adoption follows—and the benefits show up quickly in accuracy, speed, and focus.