How to combine Amazon Seller Central data with API data
The Parabola Team
Here's how to combine Amazon Seller Central data with API data in five simple steps, using Parabola:
- Set up your data sources by creating a new Parabola flow, connecting your Amazon Seller Central account, and configuring your API endpoints. This establishes the foundation for your automated workflow.
- Configure your Amazon Seller Central pull by selecting the specific information you need, whether that's orders, inventory, or sales data. You can filter by date ranges and other parameters to get exactly what you need.
- Set up your API connection by entering your credentials and specifying the endpoints you want to use. This ensures smooth data retrieval from your chosen API service.
- Combine your datasets using Parabola's transformation tools. This step lets you match corresponding data points and create rules for how your marketplace and API data should merge together.
- Generate your results by previewing the combined data and running your automated flow. Once set up, this process will run automatically whenever you need fresh data.
Continue reading to see how businesses are using this integration to automate reporting, synchronize inventory data, and create custom analytics dashboards.
Practical workflow automation use cases and examples
Inventory management
Combine Amazon Seller Central inventory data with supplier API information to automatically track stock levels and trigger reorder points. This integration can help prevent stockouts while maintaining optimal inventory levels based on historical sales data and lead times.
Sales channel performance analysis
Combine Amazon sales data with marketing campaign APIs to understand which external marketing efforts drive the best results on Amazon. This integration helps optimize marketing spend by revealing which channels and campaigns generate the highest converting traffic and sales volume.
Customer insights enhancement
Connect Amazon customer data with external CRM APIs to create comprehensive customer profiles. This integration enables better customer service, targeted marketing campaigns, and improved customer retention strategies.
By leveraging Parabola’s powerful data transformation capabilities, you can automate these complex processes and create efficient workflows that save time and improve accuracy. The combination of Amazon Seller Central data with external sources opens up countless possibilities for optimization and growth in your e-commerce business.
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What is Amazon Seller Central?
Amazon Seller Central is an Amazon-powered platform that allows merchants to sell products directly to customers on Amazon’s marketplace. It serves as a central hub where sellers can manage their inventory, track orders, analyze sales performance, and access business metrics. This portal provides sellers with data about their business operations, customer behavior, and marketplace performance.
What are APIs?
APIs allow different software applications to communicate with each other through standardized protocols — this allows data and information to be shared between platforms. APIs enable businesses to pull data from various external sources, databases, or services in a structured and automated way. This type of data integration is crucial for businesses that need to consolidate information from multiple sources.
Why would you want to combine Amazon Seller Central data with API data?
Combining Amazon Seller Central data with data from the other tools in your tech stack can provide your team with powerful insights — and also brings opportunities for automation and process improvement to the table. Here are a few ways you may use data pulled from APIs with Amazon Seller Central data:
- Enhance inventory management by combining Amazon stock levels with supplier API data.
- Automate pricing strategies by incorporating competitor pricing data from external APIs.
- Generate more accurate demand and inventory forecasting by combining historical Amazon sales with market trend data.
- Improve customer service by connecting order data with CRM system information.
- Create custom reports that blend multiple data sources for better decision-making.
