Pull from Amazon Seller Central
The Pull from Amazon Seller Central step pulls reports from Amazon’s Selling Partner API (SP-API). You pick a report category, a report type, and a date range — Parabola requests the report, waits for Amazon to generate it, and loads the results into your flow.How to authenticate
Configure your settings
- Report category — select the type of report you want. Category descriptions live in Amazon’s SP-API report type reference.
- Report type — options change based on the selected category.
- Timeframe — defaults to the last month. Use the shortest window that meets your needs to speed up report delivery.
- Report options — some reports expose extra filters (marketplace, granularity, fulfillment channel).
Available data
Amazon’s SP-API exposes dozens of report types across these categories. The most common ones operators pull:- Sales reports — order detail, settlement reports, sales and traffic by ASIN, sales tax reports.
- Inventory reports — current inventory, manage inventory health, listings, suppressed listings.
- FBA inventory reports — daily inventory history, monthly inventory history, received inventory, FBA returns, reserved inventory, inbound shipments.
- FBA payments reports — FBA reimbursements, removal order detail, removal shipment detail.
- Settlement reports — flat-file settlement reports for reconciling deposits to your bank.
- Performance reports — feedback, returns, customer-metrics history.
- Advertising reports — sponsored products, sponsored brands, and sponsored display performance (where available).
Common use cases
- Reconcile Amazon settlements to your bank: Pull settlement reports and join them with deposits in NetSuite or QuickBooks Online so finance can post Amazon revenue, fees, and refunds cleanly.
- Compare marketplace sales side by side: Combine Amazon orders with Shopify, Walmart, and Squarespace order data to build a single multi-channel sales report.
- Audit FBA fees and reimbursements: Pull FBA reimbursements, removal orders, and inventory adjustments to catch unreimbursed losses, then send a clean summary to Google Drive or Smartsheet.
- Forecast inventory and trigger replenishment: Join FBA inventory health with sales velocity and your 3PL stock from ShipBob or ShipHero, then alert in Slack when an ASIN is at risk of stocking out.
- Send marketplace data to your warehouse: Push cleaned Amazon orders and inventory snapshots into Snowflake, BigQuery, or Redshift so analytics teams can join Amazon with the rest of the business.
- Build ops alerts for returns and feedback: Trigger a Slack message when return volume spikes on a specific ASIN or when negative feedback hits a threshold.
Tips for using Parabola with Amazon Seller Central
- Use the smallest timeframe that works. SP-API reports can take up to an hour to generate. A 7-day pull comes back faster than a 90-day pull.
- Pick the right inventory report. Inventory reports cover SKUs you fulfill yourself; FBA Inventory reports cover SKUs Amazon fulfills. Run both if you sell across both fulfillment models.
- Don’t repeat identical requests back-to-back. Amazon can return fatal errors when the same report is requested in rapid succession. Space requests at least a few minutes apart, or schedule the flow.
- Check the timezone. The default matches your browser. Parabola converts your timeframe to UTC before requesting the report — so set the timezone you want your “today” to mean.
- Use Pull from an API for unsupported reports. A handful of report categories (Easy Ship, Orders) aren’t yet exposed in the native step. For those, use Pull from an API with your SP-API credentials.
- Match cadence to use case. Hourly for active ops dashboards is overkill — most operators run Amazon flows daily for reconciliation and weekly for ads and inventory health.
FAQ
Why am I getting a “fatal error” response from Amazon?
Common causes:- No data exists for the date range you requested.
- The date range violates Amazon’s per-report limits (some reports have minimum/maximum windows — check the report type description).
- The connected seller account doesn’t sell in the marketplace specified.
- Identical report requests fired back-to-back; space them out by 24 hours and try again.
Does Parabola support Amazon Seller Central webhooks?
The native step is API-pull only. Schedule your flow on a tight cadence for near-real-time updates, or trigger it from another service via Parabola’s webhook trigger.Can I pull from the Orders or Customers APIs directly?
The native step pulls from Amazon’s Reporting API. Most order-level data is available through reports — pick a report type that contains the fields you need. For anything not covered, use the Pull from an API step with your SP-API credentials.A report exists in Seller Central but I don’t see it in the dropdown — what now?
Email help@parabola.io with the report name. In the meantime, you can usually pull it via Pull from an API against the SP-API endpoint directly or by file upload.With Amazon Seller Central and Parabola connected, the spreadsheets your team rebuilds every Monday — settlements, FBA reimbursements, multi-channel sales rollups — run themselves on a schedule.