Amazon Seller Central integration
What is Amazon Seller Central?
Amazon Seller Central is the main platform businesses use to sell on Amazon’s marketplace. It gives sellers tools to manage inventory, track orders, set pricing, and access reports. From this dashboard, sellers can monitor performance, handle customer service, and make data-driven decisions to improve operations.
How to use Parabola's Amazon Seller Central integration
Parabola’s Amazon Seller Central integration helps you automate reporting and analysis. With it, you can:
- Pull in detailed sales and inventory data automatically
- Transform raw Amazon data into insights
- Categorize Amazon data using AI
- Combine marketplace data with other business metrics
- Integrate Amazon Seller Central with email, Excel, NetSuite, and Google Sheets
Learn more about Parabola's Amazon Seller Central integration below.
Explore other integrations and learn more about Parabola
Parabola helps you bring disparate data and documents together. Chat with our team to learn more.
Pull from Amazon Seller Central
Use the Pull from Amazon Seller Central step to import reports.
In your flow builder:
- Drag the Pull from Amazon Seller Central step onto the canvas.
- Click "Authorize Amazon Seller".
- A pop-up module will appear prompting you to log into your Amazon Seller Central account.

Configure your settings
.png)
Helpful tips
- This step pulls from Amazon’s Reporting API. If you need data from the Orders or Customers APIs, look for reports that already contain that information.
- There are two types of inventory reports: Inventory and Fulfillment by Amazon (FBA) Inventory. Check both if you’re unsure where your dataset lives. Inventory reports cover products you fulfill directly, while FBA Inventory reports cover products Amazon fulfills on your behalf.
- Amazon’s API can take up to an hour to return report results. Limit the timeframe or data size when possible to reduce wait times.
- The default timezone matches your browser. You can adjust this if needed. Parabola converts your timeframe and timezone to UTC when requesting the report.
- If a report exists in Amazon Seller Central but isn’t available in Parabola, contact us at help@parabola.io.