MailChimp integration
What is Mailchimp?
Mailchimp is an email marketing and automation platform that helps businesses create, send, and analyze email campaigns. It provides tools for audience segmentation, A/B testing, and marketing automation, making it easy for businesses to engage with customers and drive conversions. Mailchimp is widely used for email newsletters, promotional campaigns, and customer retention strategies.
How to use Parabola's Mailchimp integration
Parabola's Mailchimp integration allows businesses to automate marketing workflows and optimize campaign performance.
- Import and sync Mailchimp audience and campaign data automatically
- Transform and segment subscriber lists for personalized email marketing
- Sync Mailchimp data with other business tools to enhance reporting and automation
Learn more about Parabola’s Mailchimp integration below.
Pull from Mailchimp
Use the Pull from Mailchimp step to retrieve data from your Mailchimp account. You can use Parabola to pull in List and Campaign data.
Connect your Mailchimp account
To connect your Mailchimp account, click Authorize to login with your Mailchimp credentials.
Custom settings
You can retrieve two different Data Type options from Mailchimp: List and Campaign.
Once you select a data type, you'll be prompted to select your dataset, which can be either a List or a Campaign.
A List pull will provide details in columns like "Email Address", "First Name", "Last Name", and so on from your Mailchimp Audience.
A Campaign pull will provide detailed results of your email campaigns, such as the action taken and timestamp.
