How to combine Amazon Seller Central data with Google Sheets data

The Parabola Team
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Here's how to combine Amazon Seller Central data with Google Sheets data in five simple steps, using Parabola:

  1. Set up your data sources by creating a new Parabola flow, connecting your Amazon Seller Central account, and linking your Google Sheets document. This creates your workflow foundation.
  2. Configure your Amazon Seller Central pull by selecting the data you need, such as orders, inventory, or sales data. Apply any necessary filters or date parameters.
  3. Prepare your Google Sheets connection by selecting the specific sheet and range containing your data. Ensure your spreadsheet is properly structured for integration.
  4. Combine your datasets using Parabola's transformation tools. This step enables you to match corresponding columns and create rules for merging your marketplace and spreadsheet data.
  5. Generate your results by previewing the combined data and running your automated flow. Once set up, your data will sync automatically on your preferred schedule.

Continue reading to see how sellers are using this integration to create live dashboards, automate inventory tracking, and streamline reporting processes.

Practical workflow automation use cases and examples

Inventory management optimization

Combine Amazon inventory levels with supplier lead times and costs from Google Sheets to create automated reorder points and optimize stock levels. This integration helps prevent stockouts while maintaining optimal inventory investment.

Profit margin analysis

Merge Amazon sales data with product cost structures maintained in Google Sheets to automatically calculate and track profit margins across your product catalog. This enables quick identification of high and low-performing products.

Marketing ROI tracking

Connect Amazon advertising performance data with marketing spend tracked in Google Sheets to create comprehensive ROI reports. This combination provides clear insights into campaign effectiveness and helps optimize marketing budgets.

By leveraging Parabola’s powerful integration capabilities, you can automate the process of combining Amazon Seller Central and Google Sheets data, saving time and reducing errors in your business operations. This automation enables more frequent analysis and faster decision-making, ultimately driving better business outcomes.

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Why would you want to combine Amazon Seller Central data with Google Sheets data?

Combining data from Amazon Seller Central with Google Sheets enables powerful analysis and reporting capabilities that can transform your business operations.

  • Centralize your ecommerce data with other business metrics for comprehensive reporting.
  • Track inventory levels (inventory management) against external supplier data stored in spreadsheets.
  • Compare sales performance across multiple channels.
  • Create custom reports combining Amazon sales data with marketing spend tracked in Google Sheets.
  • Automate monthly order and inventory reconciliation processes between platforms.
  • Monitor profit margins by combining cost data with Amazon sales figures.