User Story: Parabola's Shopify integration capabilities helps UMZU make key decisions

Industry: Health, Wellness & Fitness
Location: Boulder, Colorado
Company size: < 15 employees

Robert Walker, Vice President of Growth at UMZU, uses Parabola to access data across all of the different platforms they use, like Shopify, SkuVault, Google Analytics, and bring that data together to make important business decisions.

Since signing up for Parabola at the beginning of 2020, Robert now has over twenty different Parabola flows that automate his custom analytics reporting, mixing and transforming the data from various platforms used by UMZU. It's a small team at UMZU and Robert wears a lot of different hats, including being responsible for all the "data stuff".

The problem: Multiple platforms, tons of data, and no one to make sense of it

At the beginning of 2020, Robert had a challenge on his hands. The person who used to be responsible for all the data tasks was no longer with the company and Robert had five days to figure out how to access all the important business data from all the different platforms they use.

In e-commerce, there are a million things going on at once and a thousand different platforms to use.

The solution: Shopify integrations with Parabola

Robert found Parabola from an Instagram ad. He suspected Parabola would be the right product to enable him to access the data from the different services and configure the many transformations he needed to get the raw data into the right format. He isn't a developer, so he needed a solution that wouldn't require any coding.

The very first flow he built on Parabola was a flow that imports raw Shopify orders data and creates custom metrics like subscription revenue and shipping prices before exporting to a Google Sheet.

Robert was able to build this flow himself, without needing to hire a developer or a data scientist.

The results: Clean, up-to-date Shopify data on demand

This particular Parabola flow is now scheduled to run automatically every hour so Robert and the UMZU team has access to updated, cleaned Shopify data at their fingertips.

Parabola has become my favorite e-commerce product. It's a real lifesaver. It's the easiest way to get all of your data in one place.

Since Robert published his first flow that automates UMZU's Shopify Orders reporting, he has been able to automate more of his reporting on Parabola.

Robert makes good use of Parabola's scheduling feature and has the majority of his flows running automatically on a schedule. It's one thing he can remove from his long to-do list.

On top of that, since Parabola enables him to access and combine so much of their data, Robert has been able to cut several pieces of software that UMZU used to pay for. Parabola has been able to save UMZU more than $1000 per month on software costs alone.

With Parabola, we went from 0 to 100 in a week. No code needed, no developer or data scientist hired, just quick access to all of the information we required.

5 ways Parabola's Shopify integration can supercharge your business operations

‍Integrating your Shopify store with other platforms is key to unlocking the full potential of your e-commerce data. With Parabola’s robust Shopify integration, you can seamlessly connect your Shopify store with popular tools like Amazon Seller Central, NetSuite, and more. This integration enables you to automate workflows, enhance your decision-making, and streamline your operations. Here’s how Parabola’s Shopify integration can help your business:

1. Combine Shopify data with Amazon Seller Central

‍With Parabola's Shopify integration, you can effortlessly pull data from your Shopify store and combine it with your Amazon Seller Central account. This means you can track inventory, sales, and customer information from both platforms in a single view, making it easier to manage cross-channel operations. Automating this process ensures that your data is always up to date, giving you accurate insights into performance across your e-commerce channels.

2. Integrate Shopify with NetSuite for seamless financial management

‍Integrating Shopify with NetSuite through Parabola allows you to connect your e-commerce operations with your financials. By syncing order data, inventory levels, and sales trends from Shopify directly into NetSuite, you can ensure that your accounting, billing, and financial reporting are always aligned with your e-commerce performance. This streamlined process helps eliminate errors and reduces manual data entry, saving your finance team valuable time.

3. Automate inventory management across multiple platforms

‍Managing inventory across Shopify and other platforms can be challenging, especially during peak sales periods. Parabola’s Shopify integration allows you to automate inventory updates across your store and other channels, such as Amazon or NetSuite. This ensures accurate stock levels, prevents overselling, and helps you maintain consistent inventory across all platforms, even as your business scales.

4. Consolidate customer data from Shopify and other CRMs

Parabola’s integration with Shopify also enables you to connect your CRM tools like Salesforce or HubSpot, consolidating customer data from multiple sources into one place. With this integration, you can analyze customer behavior, track purchasing patterns, and create personalized marketing campaigns based on data from Shopify and your CRM platform. This helps you deliver a better customer experience and improve retention.

5. Automate order fulfillment and shipping across platforms

‍When you integrate Shopify with Amazon Seller Central, NetSuite, or other order fulfillment systems, Parabola helps you automate order processing and shipping tasks. This ensures that orders are processed quickly and accurately, without manual intervention. Parabola can automatically send shipping information to fulfillment centers, generate shipping labels, and track order statuses across platforms, providing a smooth and efficient order fulfillment process.

By leveraging Parabola’s Shopify integration, you can automate key business processes, enhance operational efficiency, and make better-informed decisions across your e-commerce channels. To learn more about how Parabola can help integrate Shopify with your existing tools, get in touch or explore our full suite of integrations!