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Finance

How to automate order entry

For as long as there’s been email, there've been operators manually entering order details into siloed systems. While seemingly a simple task, when you combine volume with un-standardized data, creating loads in your TMS and ERP can quickly snowball into a costly, inefficient, and error-prone process — forcing teams to scale headcount to keep up with demand.

With Parabola, you can streamline your order entry process by automatically ingesting emails and attachments, using AI to extract key details, and mapping data to a standardized import template. The structured file can then be posted to your TMS or ERP via API or CSV upload, reducing manual work and ensuring accurate, real-time load creation.

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Video overview
Why Parabola
Turn plain English into automation.

With Parabola’s NLP-powered engine, anyone on the team can direct workflows, change processes, and analyze results – just by explaining their needs.
See proof of value in days.
Get your first flows live during Parabola’s “co-build” onboarding process. Reach out to Parabola SMEs on your shared Slack channel for extra support.
Document as you automate.
Parabola traces your steps as you convert complex processes into easy-to-follow chains of logic, generating artifacts for audits and new hire training.
Build once, then iterate.
There’s no need to start from scratch. Reuse Parabola workflow templates to address known inefficiencies faster.
Identify issues before they burn you.
Parabola automatically flags issues that need attention so you can stay agile without compromising accuracy.
Reinvest your talent.
Your team is full of curious self-starters. Put them in Parabola so they can focus on higher-order work.
Inspire teammates
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The value Parabola has added to internal reporting and preparing workflows at Flexport is huge. We've seen such a dramatic reduction in our cost to serve since implementing, and Parabola has been a key partner in our quest to reduce cost to serve and performance transparency.
Gilles Lagast
Global Director of Business Operations at Flexport
Freight order entry FAQs
What is freight order entry automation?
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Freight order entry automation refers to the process of extracting key shipment details from emails, PDFs, or spreadsheets and structuring them for direct import into a TMS or ERP. This eliminates manual data entry and ensures accurate, timely creation of new freight loads or orders.

How to automate freight order entry in Parabola?
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  1. Use the Pull from inbound email step to extract order details from emails and PDFs.
  2. Once your email data is pulled in, use the Extract with AI step to parse key fields such as pickup/delivery addresses, weight, and mode.
  3. Standardize and clean data using steps like Edit Columns, Standardize with AI, and Format dates to match your TMS/ERP format.
  4. Send the structured data to your TMS/ERP using steps like Send to API for real-time order creation or Generate CSV file for batch uploads.
Tips for automating freight order entry in Parabola?
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  • Provide example values and fine-tuning to your Extract with AI step to improve extraction accuracy.
  • Implement validation rules using Add If/Else Column to flag missing or incorrect data before pushing to your TMS.
  • Automate error notifications with the Email a file attachment step to alert teams of incomplete or failed order entries.

What other resources are available on freight order entry?
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