Most brands at $50M+ have ops that work. Very few have ops that are truly best-in-class.
Yan has spent more than a decade working at scaling brands like Warby Parker and Weee! leading shipping, packaging, and fulfillment, and has seen firsthand where the gap shows up: in margin, in agility, and in whether your infrastructure is pulling you forward or holding you back.
In this session, hosted by Parabola, he got specific about what top-performing brands are actually doing differently:
- Where the gap lives. The operational decisions that seem fine at $30M but start costing you at $50–100M.
- What best-in-class looks like. Real examples across shipping, packaging, and fulfillment — with real numbers.
- How to close the gap. A practical framework for auditing your ops and prioritizing what to fix first.
