A Parabola expert since 2018 and former Head of Global Digital for a multi-brand apparel company, I’ve built hundreds of flows that streamline and automate critical business processes. I understand the challenge of scaling Parabola adoption across teams. I help businesses move beyond supply chain use cases, enabling ecommerce, marketing, merchandising, planning, and finance teams to build tailored, self-serve automations.
Whether it’s automating product launch workflows, transforming and standardizing product data, optimizing catalog feeds, scaling Shopify reporting, or integrating your marketing tech stack—I bring a strategic, systems-oriented approach to connecting data and tools. Parabola is a Swiss Army knife for operational efficiency. If you're looking to drive broader adoption or solve more complex automation challenges, I can help you unlock its full potential.