Data automation

Transform manual data processes with automation tools that streamline collection, processing, and management of business information across systems.
Sarah Dotson

What is data automation?

Data automation is the use of technology to streamline the collection, processing, and management of business information with minimal human intervention. This technology reduces manual effort in data handling while improving accuracy and consistency across operations.

Data automation elements

Modern systems integrate:

• Data collection tools
• Processing workflows
• Validation rules
• Distribution methods

Automation capabilities

Process optimization

Data automation handles routine tasks automatically, from data entry to validation and distribution. This systematic approach ensures consistency while reducing human error and processing time.

Integration management

Automated systems coordinate data flow between different business applications, ensuring accurate and timely information sharing across the organization.

Implementation considerations

Organizations must evaluate several factors:

System requirements

Success depends on establishing:
• Data standards
• Processing rules
• Security protocols
• Integration needs

Best practices

Effective data automation requires:

• Clear workflows
• Quality controls
• Regular monitoring
• Performance reviews

Data automation serves as a foundation for digital transformation, enabling organizations to handle increasing data volumes efficiently while maintaining accuracy and compliance.

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.