Workflow automation

Explore workflow automation solutions that streamline business processes, reduce manual tasks, and improve operational efficiency through intelligent automation.
Sarah Dotson

What is workflow automation?

Workflow automation is the technology-driven approach to automating business processes by defining a sequence of tasks and automatically routing work between systems and people. This systematic approach reduces manual intervention while ensuring consistent process execution and improved efficiency.

Understanding workflow automation

Modern workflow automation combines business rules, integration capabilities, and intelligent routing to create seamless process flows. These systems handle task assignment, notifications, approvals, and data movement while maintaining process visibility and control.

Key workflow automation components

Essential elements include:

  • Process mapping tools
  • Business rule engines
  • Integration capabilities
  • Task routing logic
  • Performance analytics

Implementing workflow automation

Organizations automate workflows to:

  1. Reduce manual effort
  2. Improve process consistency
  3. Accelerate completion times
  4. Enhance visibility
  5. Ensure compliance

Workflow automation considerations

Successful implementation requires:

  • Process analysis
  • Integration planning
  • Exception handling
  • User training
  • Performance monitoring

Maximizing automation benefits

Well-designed workflow automation delivers improved efficiency, reduced errors, and enhanced process visibility while maintaining flexibility for business changes and exceptions.

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.