4.9 star rating

Extend Fulfil with custom reconciliations, reports, and alerts.

Pull live data from Fulfil and use AI to automate your most manual processes, no API setup required. Get $5,000 in AI credits when you sign up for a proof of concept.
Parabola is trusted by the fastest moving teams at hundreds of leading brands

Why teams like Caraway use Parabola alongside Fulfil

Fulfil is full of rich integrations, reports, and features that establish it a best-in-class eCommerce ERP for Shopify brands. At the same time, many brands still have custom processes that live in spreadsheets outside of Fulfil.

Brands like Caraway and HexClad plug those gaps and automate their most manual processes by connecting Fulfil with Parabola.

How it works

Replace your CSV exports with automatic data pulls

Any process that kicks off with a CSV download can be automated with Parabola: 

  1. Connect in seconds: Forget the API setup. Use Parabola’s custom integration to pull live data instantly from Fulfil.
  2. Combine data across your stack: Enrich Fulfil with any other data sources—from your WMS and Shopify to emails and PDFs.
  3. Automate the logic in your SOP: Translate every step of your process using Parabola’s AI agent to build quickly.
  4. Export data automatically: Build custom dashboards, update systems, send Slack alerts, and more.

In short? Connect to Fulfil in seconds without engineering resources and automate anything you’re doing manually in spreadsheets.

For extended documentation on our Fulfil integration, visit this page.

Turn manual processes into AI-powered automations.

Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

Automate the processes you always thought would be manual

Brands turn to Parabola any time they're exporting CSVs, breaking into Excel, monitoring and reconciling systems, and doing work manually. Here are some common use cases from Fulfil merchants: 

Order reconciliation

Match Shopify and marketplace order data with Fulfil’s ERP records to ensure accuracy in financial reporting.

Carrier performance tracking

Analyze carrier data from Fulfil to monitor on-time deliveries, transit times, and stale shipment rates.

Real-time inventory alerting

Set up automated inventory reports that trigger alerts for low stock levels or anomalies across multiple warehouses.

Freight, parcel, and 3PL invoice auditing

Cross-reference invoices from 3PLs and carriers with Fulfil data and rate cards to detect overcharges and billing discrepancies.

Purchase order (PO) monitoring

Track PO statuses in Fulfil and trigger automated supplier follow-ups for delayed or missing shipments.

Connect to Fulfil in seconds. Zero tech resources required.
USE CASES

Data automation for operators living in spreadsheets.

Reconciliations

Catch mismatches across inventory, POs, and invoices.

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Order & inventory management

Consolidate orders, allocate inventory, and track SLAs.

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Document digitization

Extract data from invoices, receipts, and packing lists.

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PO & invoice automation

Automate three-way matching, parsing, and PO tracking.

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Alerts & monitoring

Get notified when there are mismatches, delays, or shortfalls.

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TESTIMONIALS

See what our customers have to say.

If I could summarize in one word what Parabola can give to a team, it's LEVERAGE. By automating complex and time consuming analyses, we are moving our team's time spent from low-value work to strictly high-value work.
Paige Zachs
VP Supply Chain, Operations & Customer @ Coterie
Parabola has provided a sense of ownership over workflows to my staff and has given us back 28 hours of time per month to apply toward critical growth initiatives.
Michael Mancina
Vice President of Operations @ Vacation, Inc.
Parabola has eliminated tons and tons of manual steps, it saves hours of work on a weekly basis, and it also helps eliminate human errors.
Katya Lotzof
Associate Director of Logistics and Fulfillment Operations @ Caraway Home
Parabola has given our team an intuitive yet robust platform that simplifies the day-to-day process of data automation, transformation and storage. Parabola has added to team productivity exponentially.
Keith Frymark
VP of Global Supply Chain & Quality @ Seed Health
“We now know going into any peak season that we won’t lose the reporting and the ability to act and be nimble…because Parabola consolidates the data and makes it tangible and easy to access.“
Claire McCarthy
Director of Logistics and Operations
@ Great Jones
The ops team has become so dependent on Parabola—it has helped our workflow a lot.
Zachary Wilner
Head of Data @ Pair Eyewear

Start with $5k in free AI credits and a free 30-day proof of concept

Parabola helps operations and finance teams automate the manual work that slows them down. But if you can’t see that value for yourself, you shouldn’t have to pay for it. That’s why we’re offering a free 30-day proof of concept—and even throwing in $5k in free AI credits for Fulfil customers—when you sign up for one of our business tiers.

Let’s prove it together.