Why teams like Caraway use Parabola alongside Fulfil
Fulfil is full of rich integrations, reports, and features that establish it a best-in-class eCommerce ERP for Shopify brands. At the same time, many brands still have custom processes that live in spreadsheets outside of Fulfil.
Brands like Caraway and HexClad plug those gaps and automate their most manual processes by connecting Fulfil with Parabola.
How it works
Replace your CSV exports with automatic data pulls
Any process that kicks off with a CSV download can be automated with Parabola:
- Connect in seconds: Forget the API setup. Use Parabola’s custom integration to pull live data instantly from Fulfil.
- Combine data across your stack: Enrich Fulfil with any other data sources—from your WMS and Shopify to emails and PDFs.
- Automate the logic in your SOP: Translate every step of your process using Parabola’s AI agent to build quickly.
- Export data automatically: Build custom dashboards, update systems, send Slack alerts, and more.
In short? Connect to Fulfil in seconds without engineering resources and automate anything you’re doing manually in spreadsheets.
For extended documentation on our Fulfil integration, visit this page.






































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