Take full advantage of your analytics data
You’re working to make your product unique, so go beyond the analysis that comes prepackaged in your analytics tools. Import, merge, pivot, group, and format your data into complete views of the customer journey for laser-focused decisions.
Go beyond simple (and repetitive) querying
Calculate complex metrics, pull lists together, and send the results to your email. Parabola can automatically repeat your steps as frequently as you like.
Remove rogue data-points
Perhaps your QA team muddied up your analytics data, or maybe that one power user is skewing your results. Either way, set up rules to remove data that obfuscates your analysis so you can have confidence your insights are correct.
Conduct analysis your way
Generic analysis leads to generic products. Without needing SQL, R, or Python, you can use Parabola to find any metric or generate any report. Let your creativity run wild.