Connect Tools and Data

Your tools and services, finally talking

Enough with the logins: connect your tools to move, sync, and transform data however and wherever you need.

"Parabola has been our light in the dark ... it’s given us the opportunity to quickly access the data from all of these platforms and bring that data together to help inform business decisions. With Parabola, we went from 0 to 100 in a week."

Robert Walker - VP Growth, UMZU
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The problem

Getting a holistic view of your business is difficult when its data lives in so many different places. You can assemble it yourself — downloading CSVs, copying and pasting, and table lookups — but it's tedious and temporary.

Even if you found the information you were looking for the manual way, you'll have to do it all over again next time.

The solution

Get control of your own data to make it more useful and less costly.

Set up a Parabola Flow that syncs data from (and to) multiple tools. Automate reports that combine and calculate multiple data sources. Schedule tedious data cleaning tasks to happen without human effort.

Shopify
Google Analytics
Airtable
Twilio
Webflow
Sendgrid

Connect your tools, APIs, spreadsheets, and more

How people connect their tools and data using Parabola

Don’t see your use case here? Email us and we’ll find a fit (or point you in the right direction)
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Go beyond the limitations of spreadsheets

Build pivot tables, but better

Pivot tables are incredibly powerful – and occasionally mysterious. Parabola enables you to utilize the power of Excel functions in an intuitive, human way. Instead of pivoting, Parabola allows you to sum, count, average, etc. a column, and then group those results by any number of other columns. Intuitively create flows that show you average purchases grouped by customer, total gross sales grouped per day, or a count of orders per zipcode per week.
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Work with data that is too large for a spreadsheet

Spreadsheets have their limits. Even with a small amount of data and formulas, they start to drastically slow down. Instead of waiting for Excel to load every time you want to make a small change or view a table of data, use Parabola to explore and transform your data. Data that other programs struggle with is easy to use in Parabola.
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Build Parabola Flows instead of learning and writing macros or scripts

Macros and scripts in Excel and Google Sheets require specialized knowledge, and can be difficult to write. That makes them hard to maintain or share with others on your team. Using Parabola, you can create the same functions without needing to know how to write anything that looks like a macro!
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Use APIs without any code

Access any API and put the results into a spreadsheet

Without needing to write code or hire developers, use Parabola to quickly connect to nearly any API and export the data into a Google Sheet for easy use.
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Update a website from an API

Build a beautiful careers page in Webflow and then remove the manual work of keeping it up to date by using Parabola. Build a Parabola flow that pulls in the current job listings from your favorite job posting tool, and automatically updates your CMS in Webflow to show the active postings.
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Update Slack with current team and operations information

Use Parabola to build flows that send automated Slack messages. You can pull in data on a schedule and create reports that send to Slack, or set up Slack messages that are triggered by specific events.
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User Stories

User Story: Parabola helps UMZU access data from Shopify and other platforms to make important business decisions

Robert Walker, Vice President of Growth at UMZU, uses Parabola to access the data across all of the different platforms they use, like Shopify, SkuVault, Google Analytics, and bring that data together to make important business decisions.
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User Story: Volcom uses Parabola to automatically generate custom reports and perform bulk updates in Shopify

Reid Sheldon, Head of Global Digital Marketing at Volcom, uses Parabola to import and mix Shopify data with data from Google Analytics and various CSV/Excel files. His Parabola flows bulk update data in Shopify and generate custom analytics reports.
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User Story: Parabola helped me automate my biggest manual task

Connor Finlayson, Founder of Unicorn Factory, used Parabola to rank Webflow collections based on pageview data from Google Analytics
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