How to automate order fulfillment alerting
Brands that consistently deliver an amazing customer experience make fulfillment look easy. What customers don’t see are all of the integration challenges, data abnormalities, and manual order tie-outs that must be navigated to ensure that magical experience. As any operator can tell you, one integration issue between Netsuite and your WMS can cause an order to go untouched for a week — only to be discovered when your CX team gets an upset customer email.
With Parabola, you can match orders and shipment data across systems like Shopify, NetSuite, and 3PL reports before automatically alerting the team about any potential SLA breaches. Eliminate the risk of poor customer experiences caused by integration failures and data ‘slipping through the cracks’ by flagging 100% of fulfillment exceptions before they happen.
Video overview
Why Parabola
Parabola has provided a sense of ownership over workflows to my staff and has given us back 28 hours of time per month to apply toward critical growth initiatives.
Order fulfillment alerting is the process of monitoring order statuses across multiple systems — such as Shopify, NetSuite, WMS, and 3PL shipment reports — to ensure all orders are shipped on time. This helps identify potential delays, discrepancies, and unfulfilled orders before they become customer service issues.
- Pull order data from systems like Shopify, NetSuite, WMS, and 3PL reports using steps like Pull from Shopify, Pull from NetSuite, and Pull from API.
- Standardize and clean order data using steps like Edit Columns and Format dates to ensure all systems are aligned on order numbers, dates, and fulfillment statuses.
- Join the datasets using the Combine tables step, matching orders across systems based on unique identifiers like order number and SKU.
- Use the Compare dates step to calculate the number of days since the order was placed.
- Identify potential SLA breaches using the Add if/else column and Filter rows steps.
- Trigger alerts for at-risk orders using the Email a file attachment or Send to Slack steps, ensuring immediate visibility into fulfillment issues.
- Standardize order numbers and fulfillment statuses early in your flow to ensure accurate comparisons across systems.
- Consider also building a carrier scorecard reporting Flow to identify carriers contributing to SLA breaches.
- To start building your order fulfillment alerting Flow, check out Parabola University.
