Customer Management

Go from customer lookups to lifetime value

Parabola brings your tools together to provide seamless customer experiences.

“Parabola has saved me hours from manual copy and pasting across multiple spreadsheets. It helps us keep our customers' orders and customizations organized so we can quickly identify which customers we need to get in touch with ... we can now really focus on delivering a great customer experience!”

Claire McCarthy - CX Lead, Great Jones
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The problem

Customer information can live in many locations: your store interfaces, marketing tools, CRMs, and in spreadsheets. Keeping addresses, tags, and other info updated is plenty of work already, but it's even harder to answer bigger questions, like customer lifetime value.

The solution

Go beyond simply filtering customer tables: delight your customers at scale.

Sure, Shopify can show you which customers are new or returning, but a Parabola Flow can email the returning ones based on their specific purchases.

You can go even further, setting up Flows based on customer lifetime value to treat your “VIPs” as such.


Connect your tools to centralize customer data

How stores manage their customers using Parabola

Don’t see your use case here? Email us and we’ll find a fit (or point you in the right direction)

Automatically manage your CRM

Create your own CRM by syncing customer data into Airtable

Tools like Airtable can be used as a quick and simple CRM, helping you stay organized without the overhead of maintaining a large-scale CRM (and possibly saving cost). With Parabola, you can build a Flow that syncs data with your CRM so that it is always up to date.
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Enrich your Salesforce leads with data from another service

Expand the leads and customers data in your CRM by enriching with another service. Build a Parabola flow that pulls in your leads from Salesforce, enriches them with data from another service, and then sends the new records back into Salesforce.
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Sync form submissions to your CRM

Collect structured and useful data from your customers using forms and then send that data into your CRM to maximize its utility. Build a Flow that takes form submissions from the prior hour and syncs them to your CRM. Use Parabola's native integrations with Hubspot and Salesforce, or send the form data to Airtable or even a Google Sheet.
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Sync lead lists to your outbound email tool

Managing and importing lead lists into your outbound emailing tool is a manual and time consuming process. Build a Flow that cleans and normalizes all of your email lead lists automatically. You can automate removing duplicates, cleaning bad data, normalizing the casing of names, and detecting emails that deliver to the same address.
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Generate rich customer insights

Automatically tag customers in Shopify

Create tags based on what a customer purchased, where they live, how many times they have purchased something, and more. Using Parabola, creating custom tags for your customers can be fully automated.
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Calculate Customer Lifetime Value (CLV), without all the hassle

CLV is a key business and sales health metric that is notoriously difficult to produce in Excel, and can't necessarily be standardized by your ecommerce platform. Build a Parabola Flow to calculate this key metric, and use the flexibility of the platform to tweak it to your exact needs.
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User Stories

User Story: Backfilling Mailchimp data was easy with Parabola

Stephen O’Grady, Cofounder of Podcast Delivery, used Parabola to backfill subscriber fields in Mailchimp as they launched a brand new referral program.
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