“Parabola has saved me hours from manual copy and pasting across multiple spreadsheets. It helps us keep our customers' orders and customizations organized so we can quickly identify which customers we need to get in touch with ... we can now really focus on delivering a great customer experience!”
Customer information can live in many locations: your store interfaces, marketing tools, CRMs, and in spreadsheets. Keeping addresses, tags, and other info updated is plenty of work already, but it's even harder to answer bigger questions, like customer lifetime value.
Go beyond simply filtering customer tables: delight your customers at scale.
Sure, Shopify can show you which customers are new or returning, but a Parabola Flow can email the returning ones based on their specific purchases.
You can go even further, setting up Flows based on customer lifetime value to treat your “VIPs” as such.