Sales Reporting

Sales focused on selling, not spreadsheets

No more copy/paste, no more lookups: use Parabola to assemble and schedule the exact sales reports you need, automatically.

“I use Parabola for moving data between Shopify, Facebook Ads, Data Studio, [and] Google Sheets to create automatic sales reports and CSV importing for dashboards. Parabola is incredibly flexible, and the ROI on your time saved is huge.”

Rumble Coffee of Shopify
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The problem

Every sales org has unique cycles, toolsets, models, and accounting needs. Plenty of tools provide reports, but rarely the exact data you need: they  aren’t set up to see your entire business, or to run your models. So it takes many spreadsheets, people, and hours just to see your own performance.

The solution

Automate your routine reports — even the custom ones — and get back valuable time and focus.

Sales reporting is often weekly, monthly, and so on, so it's a good fit with Parabola's scheduled Flows. By integrating your tools and setting up your report logic, you can keep your custom models and have your time back.

Excel file
Google Sheets

Connect your sales tools to everything else

How companies run sales reporting through Parabola

Don’t see your use case here? Email us and we’ll find a fit (or point you in the right direction)

Better, faster, more powerful reports

Create reports that aggregate data across any number of Shopify stores

Parabola Flows are not limited to a single store. Parabola can pull in data across any number of accounts from Shopify, Squarespace, or any other platform. Create Flows that automatically or on-demand pull sales data for all of your stores. With a few additional transform steps, you can also see how much each store is contributing to key metrics like Net Sales and Customer Retention.
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Test, learn, and evolve quickly by creating reporting templates in Parabola

Unlike traditional spreadsheets, Parabola doesn't hide your calculation steps, which makes it easy to test and adjust as you go. Instead of spending hours creating a model in Excel or Google Sheets that is difficult to recall or recreate in the future, create a self-documenting Flow in Parabola that can be adjusted and reused forever.
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Support your Sales team

Celebrate wins directly in Slack

Automatically push newly closed deals into Slack for the whole team to see. Build a Flow that runs whenever a deal closes in your CRM (like Hubspot). With a few steps, you can craft a custom message to post directly in a Slack channel.
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Calculate custom compensation plans for your sales team

Using back-of-the-napkin math or custom formulas to calculate your team's compensation plan can be tedious and error-prone. Many sales professionals have experienced misreported performance and inaccurate compensation. Take the guesswork out of it and build a Flow in Parabola to calculate compensation for your entire team. Flows are easy to read, which makes it simple to audit the calculations being used.
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Custom metrics, anywhere

Push critical (and custom) business metrics anywhere

Every business has slightly different needs from their core business metrics like MRR, ARR, expansion, and churn. With Parabola, you can build Flows that calculate the exact version of any metric that you need. Using source data from your payment processor (like Stripe), customize these calculations to suit your exact needs, and then push them to your periodic reporting.
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Unify all of your sales metrics into a single dashboard

Keep your team in sync and on track by unifying your metrics in a single location. Build a Parabola Flow that both collects metrics from your sales tools and calculates custom metrics. Using our integration to Geckboard or Google Sheets, you can quickly set up a dashboard with every metric that your sales team needs to succeed.
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Calculate Customer Lifetime Value (CLV), without all the hassle

CLV is a key business and sales health metric that is notoriously difficult to produce in Excel, and can't necessarily be standardized by your ecommerce platform. Build a Parabola Flow to calculate this key metric, and use the flexibility of the platform to tweak it to your exact needs.
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Monitor sales trends and track leading and lagging products

Optimize your sales efforts by staying on top of your store's trends. With a Parabola Flow, you can get alerts every day for your best and worst selling products, allowing you to act fast. Build a Flow to track your products' performance, so you know what's trending and can optimize your sales strategy.
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User Stories

User Story: Parabola saved me time and sanity

Sam Floyd, Product Manager at SaaSOptics, uses Parabola to import data from the API and push transformed data into Salesforce.
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User Story: Parabola helps UMZU access data from Shopify and other platforms to make important business decisions

Robert Walker, Vice President of Growth at UMZU, uses Parabola to access the data across all of the different platforms they use, like Shopify, SkuVault, Google Analytics, and bring that data together to make important business decisions.
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