Enrich your CRM leads

Parabola can help you add in extra information (or just fill out blank info) about your leads. Using Parabola, you can automatically pull in information about your leads, like job title, company, Linkedin profiles, and location to make sure the information is always accurate, relevant, and up-to-date. In the example provided below, we show you how to use the Clearbit API to add in Linkedin info, Twitter handle, and company location to your CRM.

Get Started With This Template >
Connect to your CRM

Using Parabola, you can directly integrate with your CRM. In the example shown here, we use Hubspot, but Parabola works with other CRMs and many other commonly-used services and APIs (as well as CSV/Excel file uploads).

If you can't find the service you use in one of Sources, you can also use the generic API Import step: this step lets you connect to just about any web service with a standard REST API. We're pretty confident you'll be able to plop your data into Parabola, and if you have any trouble you can always reach out to us so we can help you get started.

Process your CRM data

Our data is in Parabola! ✅

  • To keep the example simple and easy to understand, we filter only to a few columns we care about (first name, last name, and email) and rename them so they're easy to read.

Use Clearbit to enrich your data

In order to use Clearbit to enrich your data, you'll need to sign up for an account over at

–Once you've done that, head over to and copy your API key. Make sure not to share this with anyone who shouldn't have access to your account!

–Drag the API Enrichment step to your flow. The API endpoint you're going to use is{email.value}, but you'll need to replace {email.value} with the column in your dataset that has email (and make sure to include the curly brackets at the end.

–For authentication, you'll select Bearer Token and in Bearer Token, you'll paste your API key from the Clearbit website.

You can use our API guide if this is confusing or feel free to reach out to us and we'll help you get started.

Export your ✨ newly enriched ✨ data

Clearbit gives us a lot of information! In our case, we only care about Twitter handle, company location, and Linkedin address so we use the Column Filter to get rid of the fields we don't need.

–Finally, we use the Hubspot Export step to send our newly enriched data back to Hubspot! Done 😊

Here's what the whole flow looks like:

Get Started With This Template >
Clearbit CRM Flow
Start automating with Parabola
Parabola is free to use for teams of any size. We also offer paid plans with additional features and support.