Parabola gives us the speed and flexibility we need. We can pull data faster, build the processes we need, and deliver insights to the business more quickly."
The problem
Use case 1
Manual reporting couldn’t keep up with growth
Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health.
When DeJuan Hall joined as Senior Supply Chain Analyst, he was stepping into a company on a steep growth curve. Seed had nearly doubled headcount and was shipping hundreds of thousands of orders a month across D2C subscriptions, Amazon, and retail partners.
For DeJuan, the challenge was immediate: his lean operations team was drowning in manual work.
“Every morning, I used to spend two hours just verifying reports, pulling them from different platforms, and cleaning up data. That was before I even got to the work of analyzing or sharing insights.”
Critical processes like invoice audits were eating up hours. A single vendor file could stretch 40,000 to 60,000 lines, and reconciling it was done line by line in spreadsheets.
“We needed a way to standardize reporting and reduce the repetitive work,” DeJuan said. “Otherwise, we’d spend more time cleaning data than actually running the business.”
The solution
Use case 2
From spreadsheets to scale: automating workflows with Parabola
Seed’s SVP of Operations introduced DeJuan to Parabola. With more than 15 years of experience in operations, he immediately saw its potential.
“I look at Parabola as a ground roots tool,” DeJuan said. “It takes out all the report pulls, integrations, and cleaning of data and puts it into one workflow where we can centralize everything and output to our dashboards.”
The team focused first on their most time-consuming workflows:
- Invoice audits: What once took two hours on invoice day now takes five to ten minutes. Parabola cleans raw invoice data, runs rate calculations, and flags discrepancies instantly.
- Daily reporting: Reports now run on a schedule and flow into Tableau already standardized. Instead of jumping between platforms, DeJuan checks one screen.
- Inventory management: Min-max reports track stock levels at 3PL partners so the team can act before issues escalate.
- Ad hoc requests: Common asks from other departments are automated, so insights can be delivered in minutes instead of hours.
“Anything new that gets added on, like new data channels, APIs, or integrations, we can scale with it. That’s the awesome thing about Parabola.”
The results
Use case 3
500+ hours reclaimed, agility gained
With Parabola powering his workflows, DeJuan and the Seed operations team have shifted from repetitive manual work to higher-value projects. Instead of spending hours pulling reports or auditing invoice lines, they can focus on building tools, spotting trends, and supporting company growth with confidence.
The impact shows up in both day-to-day work and long-term scalability:
- 500+ hours reclaimed annually: Up to 2 hours saved each day to focus on higher-value projects
- Invoice audits in minutes: Down from hours, with mismatches flagged automatically
- Thousands per month saved: Savings from not purchasing a transportation management system
- Faster reporting: Daily and ad hoc reports delivered in minutes, not hours
- Trusted data foundation: Tableau dashboards run on outputs that are already clean and consistent
“Instead of adding up 40,000 lines in Excel, Parabola tells me at a glance if the invoice matches,” DeJuan said. “If it doesn’t, I can go back to the vendor right away knowing our numbers are right.”
Most importantly, Seed gained the agility to scale confidently.
“Parabola saves us time, gives us flexibility, and makes us quicker at retrieving data and supplying insights. When you’re building a company that’s doubling in size, that time is invaluable.”
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This customer story is for informational purposes only. Parabola makes no warranties, express or implied, in this document.
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