What is ETL?
Extract, Transform, Load (ETL) is a data integration process that combines data from multiple sources into a single, consistent data store. This three-step process forms the backbone of data warehousing and plays a crucial role in business intelligence and analytics operations.
The ETL process explained
Extract
The first phase involves collecting data from various source systems, which may include:
- Databases
- CRM systems
- Flat files
- Web services
- IoT devices
Transform
During transformation, raw data is converted into a consistent format through:
- Data cleaning and validation
- Structure and format standardization
- Business rule application
- Data enrichment
Load
The final stage involves inserting the transformed data into the target system, typically:
- Data warehouses
- Data lakes
- Business intelligence platforms
- Analytics databases
Modern ETL trends
Today's ETL solutions incorporate advanced features such as:
- Real-time processing capabilities
- Cloud-based operations
- Automated data quality checks
- Machine learning integration
Parabola FAQ
Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.
With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.
Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.
The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.
Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.
The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.