Connect to the Magento API with Parabola
Learn how to connect Magento with Parabola via its API, along with practical use cases the connection allows for.
Gray Levine
Last updated:
May 22, 2025
Magento's API gives you direct access to your e-commerce platform data, order information, and customer insights. By pulling Magento data into Parabola, you can create smarter, more efficient processes for managing your online store operations.
How to pull data from Magento into Parabola via API
- Connect your Magento account to Parabola through the API page
- Authenticate using your credentials and configure API permissions
- Select desired data streams (order data, product information, customer details, etc.)
- Configure your flow in Parabola by adding transformation steps
- Set up automated triggers for real-time data processing
What can I do after connecting Parabola to Magento?
Order Management
Monitor and analyze your e-commerce operations with comprehensive order data. The API provides detailed insights into transaction patterns, helping you optimize your sales and fulfillment processes.
Essential order data includes:
• Order status and history
• Payment information
• Shipping details
• Customer purchase data
Catalog Management
Access detailed information about your product catalog and inventory levels. Track product performance and maintain optimal stock levels across your store.
Key catalog metrics available:
• Product inventory levels
• Category performance
• Price management
• Stock alerts
Customer Analytics
Transform your store data into actionable insights about your customer base. Analyze shopping patterns, preferences, and engagement to improve your e-commerce strategy.
Track important metrics such as:
• Customer lifetime value
• Shopping behavior
• Cart abandonment
• Purchase frequency
What is Parabola?
Parabola is a powerful no-code automation platform that helps businesses work smarter with their data. We make it easy to:
• Pull data from various sources, including APIs like Magento
• Transform and clean data automatically
• Create custom workflows without coding
• Schedule automated data updates
• Build powerful business solutions
What is Magento?
Magento is an enterprise-grade e-commerce platform that powers online stores worldwide. It's particularly valuable for businesses seeking a flexible, scalable solution for their online retail operations.
What does Magento do?
Magento provides comprehensive e-commerce functionality through its robust platform. The system enables businesses to create and manage sophisticated online stores while maintaining full control over their customer experience.
The platform focuses on:
• Store management
• Product cataloging
• Order processing
• Customer engagement
These features work together to deliver a complete e-commerce solution for growing businesses.
Parabola FAQ
What is Parabola?
Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.
What does Parabola help with?
With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.
What does Parabola integrate with?
Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.
What are common Parabola use cases?
The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.
Who are some of Parabola’s customers?
Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.
How do I get started with Parabola?
The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.