Connect to the Optoro API with Parabola

Learn how to connect Optoro with Parabola via its API, along with practical use cases the connection allows for.
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Ben Pollack
Last updated:
May 29, 2025

The Optoro API enables businesses to automate their returns optimization and reverse logistics operations. This powerful connection allows organizations to streamline their returns processing while maximizing recovery value through intelligent disposition decisions.

How do I connect via API?

  1. Connect to the API through Parabola by navigating to the API page and selecting Optoro
  2. Authenticate using your Optoro credentials and configure necessary API tokens
  3. Select the data endpoints you want to access
  4. Configure your flow in Parabola by adding transformation steps to process your data
  5. Set up automated triggers

What is Optoro?

Optoro is an advanced returns optimization platform that helps organizations maximize the value of returned and excess inventory. The platform provides comprehensive tools for managing the entire returns lifecycle, from initial receipt through final disposition and resale.

What does Optoro do?

Optoro delivers sophisticated returns optimization solutions that transform how businesses handle their returned merchandise. The platform specializes in intelligent disposition decisions, automated routing, and maximum value recovery.

The system employs advanced machine learning algorithms, market analysis, and real-time data processing to optimize returns value. It enables businesses to make smart disposition decisions through automated condition assessment, market value analysis, and optimal channel routing.

Practical use cases the API allows for

Disposition Decision Automation

Create automated workflows that determine optimal disposition paths. The API enables intelligent routing decisions, condition-based grading, and value assessment while maximizing recovery potential.

Channel Optimization

Implement sophisticated systems for managing multiple resale channels. The API enables automated channel selection, pricing optimization, and inventory allocation while maintaining maximum recovery value.

Processing Efficiency Enhancement

Develop automated systems for streamlining returns processing. The API enables efficient sorting, grading, and routing protocols while maintaining accurate tracking throughout the process.

Value Recovery Analytics

Build automated workflows that track and optimize recovery value. The API enables monitoring of disposition decisions, channel performance, and recovery rates while identifying optimization opportunities.

Inventory Management

Deploy comprehensive systems for managing returned inventory across locations. The API enables real-time inventory tracking, location management, and stock level monitoring while maintaining accurate records.

Performance Reporting

Generate automated systems for tracking returns optimization metrics. The API provides capabilities for analyzing recovery rates, processing efficiency, and channel performance while identifying trends and improvement opportunities.

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.