Connect to the Salesforce Commerce Cloud API with Parabola

Learn how to connect Salesforce Commerce Cloud with Parabola via its API, along with practical use cases the connection allows for.
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Ben Pollack
Last updated:
May 29, 2025

Salesforce Commerce Cloud's API gives you direct access to your e-commerce platform data and customer insights. By pulling Salesforce Commerce Cloud data into Parabola, you can create smarter, more efficient processes for managing your digital commerce operations.

How to pull data from Salesforce Commerce Cloud into Parabola via API

  1. Connect your Salesforce Commerce Cloud account to Parabola through the API page
  2. Authenticate using your credentials and configure API permissions
  3. Select desired data streams (order data, customer info, product details, etc.)
  4. Configure your flow in Parabola by adding transformation steps
  5. Set up automated triggers for real-time data processing

What can I do after connecting Parabola to Salesforce Commerce Cloud?

Commerce Operations

Monitor and optimize your e-commerce activities with comprehensive platform data. The API provides detailed insights into your digital commerce performance, helping you maintain efficient operations.

Essential commerce data includes:
• Order processing
• Cart activity
• Product performance
• Site analytics

Customer Management

Access detailed information about customer behavior and preferences. Track engagement patterns and maintain clear visibility of the customer journey.

Key customer metrics available:
• Shopping patterns
• Customer segments
• Purchase history
• Engagement levels

Performance Analytics

Transform your commerce data into actionable insights about your digital operations. Analyze trends in sales and customer behavior to optimize your e-commerce strategy.

Track important metrics such as:
• Conversion rates
• Average order value
• Customer lifetime value
• Cart abandonment

What is Parabola?

Parabola is a powerful no-code automation platform that helps businesses work smarter with their data. We make it easy to:

• Pull data from various sources, including APIs like Salesforce Commerce Cloud
• Transform and clean data automatically
• Create custom workflows without coding
• Schedule automated data updates
• Build powerful business solutions

What is Salesforce Commerce Cloud?

Salesforce Commerce Cloud is an enterprise e-commerce platform providing unified commerce experiences. It's particularly valuable for businesses seeking to deliver personalized shopping experiences across multiple channels.

What does Salesforce Commerce Cloud do?

Salesforce Commerce Cloud enables unified commerce experiences through its integrated platform. The system helps businesses manage digital commerce while maintaining personalized customer interactions.

The platform focuses on:
• Digital commerce
• Order management
• Customer experience
• Merchandising tools

These features work together to provide comprehensive e-commerce capabilities.

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.