Connect to the Sana Commerce API with Parabola

Learn how to connect Sana Commerce with Parabola via its API, along with practical use cases the connection allows for.
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Gray Levine
Last updated:
May 14, 2025

Connecting via API with with Sana Commerce enables businesses to automate their B2B e-commerce operations through an integrated web platform. This sophisticated API allows organizations to optimize their online sales processes while maintaining seamless integration with their existing ERP systems.

How do I connect via API?

  1. Connect your Sana Commerce account to Parabola through the API page
  2. Configure authentication using your Sana credentials
  3. Set up B2B e-commerce parameters
  4. Create automated workflows for order processing
  5. Implement real-time ERP synchronization

What is Sana Commerce?

Sana Commerce is a comprehensive B2B e-commerce platform that enables businesses to create powerful online selling experiences. The platform specializes in providing integrated capabilities that connect directly with ERP systems, including:

• Real-time inventory availability
• Customer-specific pricing
• Complex ordering rules
• Quote management
• Self-service portals
• Order tracking

Their technology infrastructure emphasizes ERP integration and B2B functionality, enabling businesses to provide sophisticated online buying experiences while maintaining data accuracy. Through direct ERP connectivity and real-time synchronization, Sana Commerce helps businesses streamline their B2B sales operations.

What does Sana Commerce do?

Sana Commerce transforms B2B sales through an integrated suite of solutions that address modern e-commerce challenges. The platform combines ERP data with powerful web capabilities to create efficient online selling workflows. Their system ensures consistent data across all channels while providing advanced B2B features.

The system's capabilities extend beyond basic e-commerce to include:

• Complex pricing rules
• Bulk ordering capabilities
• Account-specific catalogs
• Approval workflows
• Credit limit management

What can I do with the API connection?

E-commerce Management

The API enables organizations to create sophisticated B2B workflows that improve efficiency and customer service. The system manages:

• Product information synchronization
• Real-time pricing updates
• Order processing
• Customer account management
• Integration with ERP data

Operations Automation

Through the API connection, businesses can implement comprehensive e-commerce processes that streamline B2B sales. The system coordinates:

• Inventory updates
• Price calculations
• Order validation
• Credit checking
• Customer communications

Performance Analytics

The combination of Sana's detailed e-commerce data and ERP integration enables sophisticated performance monitoring. Organizations can track:

• Online sales metrics
• Customer engagement
• Order patterns
• Website performance
• Integration efficiency

The platform provides comprehensive insights that help businesses optimize their B2B e-commerce operations.

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.