Connect to the ShipHero API with Parabola

Learn how to connect ShipHero with Parabola via its API, along with practical use cases the connection allows for.
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Gray Levine
Last updated:
May 14, 2025

Connecting via API with with ShipHero enables businesses to automate their e-commerce fulfillment operations through a cloud-based warehouse management platform. This sophisticated API allows organizations to optimize their fulfillment processes while maintaining seamless integration with major e-commerce platforms.

How do I connect via API?

  1. Connect your ShipHero account to Parabola through the API page
  2. Authenticate using your credentials and configure API permissions
  3. Select desired data streams (order data, inventory levels, shipping information, etc.)
  4. Configure your flow in Parabola by adding transformation steps
  5. Set up automated triggers for real-time data processing

What is ShipHero?

ShipHero is a modern warehouse management system specifically designed for e-commerce fulfillment operations. The platform combines comprehensive inventory management capabilities with sophisticated order processing features to deliver efficient fulfillment solutions for online retailers and direct-to-consumer brands.

Their technology infrastructure emphasizes simplicity and automation, enabling organizations to handle high-volume e-commerce fulfillment efficiently. Through advanced order routing and real-time inventory synchronization capabilities, ShipHero helps businesses maintain accurate stock levels while meeting demanding e-commerce delivery requirements.

What does ShipHero do?

ShipHero transforms e-commerce fulfillment through a comprehensive suite of solutions that address modern online retail challenges. The platform provides sophisticated tools for inventory management, order processing, and shipping automation, while maintaining seamless integration with popular e-commerce platforms and marketplaces.

The system's execution capabilities extend beyond basic warehouse management to include advanced features like batch picking, automated shipping rate selection, and real-time inventory synchronization. Through their specialized platform, organizations can optimize complex e-commerce fulfillment operations while maintaining high service levels across multiple sales channels.

What can I do with the API connection?

Order Fulfillment Automation

The API enables organizations to create sophisticated fulfillment workflows that improve efficiency and accuracy. Advanced algorithms analyze order patterns, inventory availability, and shipping requirements to optimize picking and packing operations. Real-time monitoring ensures timely order processing and delivery.

Multichannel Inventory Management

Through Parabola's connection, businesses can implement comprehensive inventory management processes that maintain accurate stock levels across multiple sales channels. The system automatically updates inventory counts, manages reorder points, and prevents overselling while maintaining optimal stock levels.

Performance Analytics

The combination of ShipHero's detailed operational data and Parabola's analysis capabilities enables sophisticated performance monitoring. Organizations can automatically generate detailed reports on fulfillment efficiency, shipping costs, and delivery performance, facilitating continuous improvement in e-commerce operations.

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.