Connect to the Singuli API with Parabola

Learn how to connect Singuli with Parabola via its API, along with practical use cases the connection allows for.
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Ben Pollack
Last updated:
May 29, 2025

Connecting via API with with Singuli enables businesses to automate their retail demand forecasting and price optimization operations through an AI-powered analytics platform. This sophisticated API allows organizations to optimize their pricing and inventory decisions while maintaining seamless integration with their existing retail systems.

How do I connect via API?

  1. Connect your Singuli account to Parabola through the API page
  2. Configure authentication using your Singuli credentials
  3. Set up desired forecasting parameters
  4. Create automated workflows for price optimization
  5. Implement real-time market analysis updates

What is Singuli?

Singuli is a comprehensive retail analytics platform that enables businesses to make data-driven decisions about pricing and inventory. The platform specializes in providing advanced AI-powered forecasting capabilities, from demand prediction to price elasticity analysis and markdown optimization.

Their technology infrastructure emphasizes artificial intelligence and machine learning, enabling businesses to optimize pricing strategies while maintaining profitability. Through advanced algorithmic modeling and real-time market analysis, Singuli helps businesses maximize their retail performance.

What does Singuli do?

Singuli transforms retail decision-making through a comprehensive suite of solutions that address modern merchandising challenges. The platform provides sophisticated tools for:

• Demand forecasting
• Price optimization
• Markdown planning
• Competitive analysis
• Inventory allocation
• Sales prediction

The system's capabilities extend beyond basic analytics to include advanced features like dynamic pricing and customer behavior modeling. Through their integrated platform, organizations can manage complex retail decisions while maintaining optimal market positioning.

What can I do with the API connection?

Price Optimization

The API enables organizations to create sophisticated pricing workflows that improve margins and sales velocity. Advanced algorithms handle:

• Price elasticity calculation
• Competitive price monitoring
• Markdown timing
• Promotion planning
• Revenue optimization

Forecasting Automation

Through the API connection, businesses can implement comprehensive forecasting processes that streamline retail operations. The system manages:

• Demand prediction
• Seasonal trending
• Stock level recommendations
• Sales performance analysis
• Market trend monitoring

Performance Analytics

The combination of Singuli's detailed retail data and analysis capabilities enables sophisticated performance monitoring. Organizations can automatically generate detailed reports on:

• Pricing effectiveness
• Forecast accuracy
• Promotion performance
• Competitive positioning
• Revenue optimization

Parabola FAQ

What is Parabola?
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Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.

What does Parabola help with?
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With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.

What does Parabola integrate with?
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Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.

What are common Parabola use cases?
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The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.

Who are some of Parabola’s customers?
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Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.

How do I get started with Parabola?
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The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.