Parabola's API with Singuli

Learn how to connect Singuli with Parabola, along with practical use cases the API allows for.
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Connect via API
Gray Levine
Last updated:
May 8, 2025

Parabola's API connection with Singuli enables businesses to automate their retail demand forecasting and price optimization operations through an AI-powered analytics platform. This sophisticated API allows organizations to optimize their pricing and inventory decisions while maintaining seamless integration with their existing retail systems.

How do I connect via API?

  1. Connect your Singuli account to Parabola through the API page
  2. Configure authentication using your Singuli credentials
  3. Set up desired forecasting parameters
  4. Create automated workflows for price optimization
  5. Implement real-time market analysis updates

What is Singuli?

Singuli is a comprehensive retail analytics platform that enables businesses to make data-driven decisions about pricing and inventory. The platform specializes in providing advanced AI-powered forecasting capabilities, from demand prediction to price elasticity analysis and markdown optimization.

Their technology infrastructure emphasizes artificial intelligence and machine learning, enabling businesses to optimize pricing strategies while maintaining profitability. Through advanced algorithmic modeling and real-time market analysis, Singuli helps businesses maximize their retail performance.

What does Singuli do?

Singuli transforms retail decision-making through a comprehensive suite of solutions that address modern merchandising challenges. The platform provides sophisticated tools for:

• Demand forecasting
• Price optimization
• Markdown planning
• Competitive analysis
• Inventory allocation
• Sales prediction

The system's capabilities extend beyond basic analytics to include advanced features like dynamic pricing and customer behavior modeling. Through their integrated platform, organizations can manage complex retail decisions while maintaining optimal market positioning.

What can I do with the API connection?

Price Optimization

The API enables organizations to create sophisticated pricing workflows that improve margins and sales velocity. Advanced algorithms handle:

• Price elasticity calculation
• Competitive price monitoring
• Markdown timing
• Promotion planning
• Revenue optimization

Forecasting Automation

Through the API connection, businesses can implement comprehensive forecasting processes that streamline retail operations. The system manages:

• Demand prediction
• Seasonal trending
• Stock level recommendations
• Sales performance analysis
• Market trend monitoring

Performance Analytics

The combination of Singuli's detailed retail data and analysis capabilities enables sophisticated performance monitoring. Organizations can automatically generate detailed reports on:

• Pricing effectiveness
• Forecast accuracy
• Promotion performance
• Competitive positioning
• Revenue optimization

Thousands of integrations, infinite ways to use them

Parabola has connected to over 10,000 unique data sources and allows you to action on virtually any dataset. Once connected, Parabola enables you to transform, store, and visualize this data — providing the power of a workflow automation, data warehouse, or BI tool all in a single place.