OTIF
Master On Time In Full (OTIF) metrics that measure delivery performance, improve customer satisfaction, and optimize supply chain efficiency.
Sarah Dotson
What is On Time In Full?
On Time In Full (OTIF) is a supply chain metric that measures a company's ability to deliver products to customers in the promised quantity, at the agreed time, and to the correct location. This comprehensive measurement combines delivery timing and order completeness to evaluate overall fulfillment performance.
Understanding OTIF metrics
OTIF analysis examines both the timing and completeness of deliveries, requiring perfect execution in both aspects to achieve a successful delivery. Orders must arrive within the agreed delivery window and contain exactly what was ordered—no shortages, overages, or substitutions.
Key OTIF components
Essential elements include:
- Delivery time compliance
- Order quantity accuracy
- Product quality standards
- Documentation completeness
- Location accuracy
Business applications
Organizations use OTIF metrics to:
- Evaluate supplier performance
- Monitor delivery efficiency
- Improve customer satisfaction
- Optimize supply chain operations
- Guide improvement initiatives
Implementation considerations
Effective OTIF measurement requires:
- Clear performance standards
- Accurate data collection
- Regular performance reviews
- Root cause analysis
- Continuous improvement processes
Operational impact
Strong OTIF performance indicates efficient operations and reliable service, directly impacting customer satisfaction, operational costs, and competitive advantage in the marketplace.
Automate the work you thought would always be manual.
Sign-up for a free trial of Parabola and see how top brands are automating their most manual SOPs.
Get startedParabola FAQ
What is Parabola?
Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.
What does Parabola help with?
With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.
What does Parabola integrate with?
Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.
What are common Parabola use cases?
The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.
Who are some of Parabola’s customers?
Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.
How do I get started with Parabola?
The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.