Track and trace
Master track and trace systems that provide real-time shipment visibility, enhance customer service, and improve supply chain efficiency.
Sarah Dotson
What is track and trace?
Track and trace is the process of monitoring and recording the current and past locations of shipments throughout the supply chain. This visibility solution enables organizations to track shipment progress, manage exceptions, and provide status updates to stakeholders.
Understanding track and trace systems
Modern track and trace combines real-time data collection, status monitoring, and communication tools to provide comprehensive shipment visibility. These systems integrate with various carriers and transportation providers to maintain current location and status information.
Key tracking components
Essential elements include:
- Real-time location tracking
- Status monitoring
- Exception alerting
- History logging
- Communication tools
Business applications
Organizations implement track and trace to:
- Improve visibility
- Enhance customer service
- Manage exceptions
- Optimize operations
- Reduce inquiries
Implementation considerations
Successful tracking requires:
- Carrier integration
- Data collection methods
- Communication protocols
- Exception handling
- Performance monitoring
Operational impact
Effective track and trace systems improve customer satisfaction through enhanced visibility while enabling better operational control.
Automate the work you thought would always be manual.
Sign-up for a free trial of Parabola and see how top brands are automating their most manual SOPs.
Get startedParabola FAQ
What is Parabola?
Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.
What does Parabola help with?
With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.
What does Parabola integrate with?
Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.
What are common Parabola use cases?
The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.
Who are some of Parabola’s customers?
Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.
How do I get started with Parabola?
The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.