What is a track and trace platform?
A track and trace platform is a comprehensive software solution that manages shipment visibility, status monitoring, and communication across the supply chain. This integrated system provides real-time tracking capabilities while automating data collection and distribution processes.
Understanding track and trace platforms
Modern platforms combine multiple tracking technologies with communication tools and analytics capabilities. These systems serve as central hubs for visibility data, integrating with carriers, transportation systems, and business applications.
Key platform capabilities
Essential elements include:
- Real-time tracking
- Multi-carrier integration
- Automated updates
- Analytics tools
- Communication features
Business applications
Organizations deploy track and trace platforms to:
- Enhance visibility
- Improve customer service
- Optimize operations
- Manage exceptions
- Automate communications
Implementation considerations
Successful platform deployment requires:
- Integration planning
- Process optimization
- User training
- Performance monitoring
- Change management
Operational impact
Well-implemented platforms improve operational efficiency while providing enhanced visibility and customer service capabilities.
Parabola FAQ
Parabola is an AI-powered workflow builder that makes it easy to organize and transform messy data from anywhere—even PDFs, emails, and spreadsheets—so your team can finally tackle the projects that used to feel impossible.
With Parabola, you can automate any process across spreadsheets, emails, PDFs, & siloed systems. Whether it’s reconciling data across systems or generating the same report every week, Parabola gives teams the power to automate it—all without IT support.
Parabola integrates with virtually any system. In addition to 50+ native integrations like NetSuite & Shopify, Parabola offers an API & the ability to integrate via email. Connect to thousands of tools—and work with unstructured data like emails and PDFs.
The best Parabola use cases are recurring processes that involve complex logic and messy data coming from multiple data sources. In practice, this could look like auditing invoice PDFs, generating recurring reports, or alerting the team of discrepancies.
Teams at Brooklinen, On Running, Flexport, Vuori, and hundreds more use Parabola to automate the work they thought would always be manual. Explore more on our customer stories page.
The best way to get started is to sign up for a free account at parabola.io/signup. Our customers range from individuals to massive enterprises—so whether you'd like to start self-serve or with a guided product tour from an expert, we'll help you find the right package for your team.