Extend Stord with custom reconciliations, reports, and alerts.

High-volume growth comes with high-complexity processes. Even as Stord helps brands navigate a highly competitive e-commerce landscape, some custom processes still end up in disparate tool sets—like reconciliations and custom reports.

Leading e-commerce brands automate their data unification processes by connecting Stord and Parabola—all without tech resources.

How it works

Replace your CSV exports with automatic data pulls

1. Connect in seconds: Forget the API setup. Use Parabola’s custom integration to pull live data instantly from Stord.
2. Combine data across your stack: Enrich Stord with any other data sources—from your ERP and Shopify to emails and PDFs.
3. Automate the logic in your SOP: Translate every step of your process using Parabola’s AI agent to build quickly.
4. Export data automatically: Build custom dashboards, update systems, send Slack alerts, and more.

In short? Connect to Stord in seconds without engineering resources and bring greater visibility across your entire e-commerce business.

For extended documentation on our Stord integration, visit this page.

Brands turn to Parabola any time they're exporting CSVs, breaking into Excel, monitoring and reconciling systems, and doing work manually. Here are some common use cases from brands that leverage Stord: 

Inventory reconciliation

Compare inventory data across Stord, NetSuite, and Shopify to identify discrepancies and replace manual spreadsheet checks with automated logic.

Shipment and order reporting

Combine Stord shipment data with order confirmations to track fulfillment accuracy, quantities received, and channel-level performance in real time.

Operational alerting

Trigger Slack or Teams alerts for SLA breaches, delayed shipments, or low inventory levels to enable faster response and resolution.

SLA performance reporting

Build automated reports tracking fulfillment speed, delivery accuracy, and SLA compliance directly from Stord data for internal and customer visibility.

Order reconciliation

Match order and shipment data between Stord and other systems to detect missing, duplicate, or delayed orders and maintain clean, accurate fulfillment records.