Documentation Index
Fetch the complete documentation index at: https://parabola.io/docs/llms.txt
Use this file to discover all available pages before exploring further.
What is Facebook Ads?
Facebook Ads is a digital advertising platform that allows businesses to create and manage targeted ad campaigns across Facebook, Instagram, Messenger, and the Audience Network. It provides robust audience targeting, performance tracking, and budget optimization tools, making it a powerful solution for businesses looking to reach and engage their ideal customers.How to use Parabola’s Facebook Ads integration
Parabola’s Facebook Ads integration helps businesses automate campaign reporting and optimize ad performance.- Import and analyze Facebook Ads performance data automatically
- Transform raw ad data into actionable insights for better decision-making
- Sync Facebook Ads data with other business tools for a comprehensive marketing strategy
Pull from Facebook Ads
Use the Pull from Facebook Ads step to connect to any Facebook Ads account and pull in custom reports or columns and breakdowns.Connect your Facebook Ads account
Double-click on the reviewing in webflow step and click the blue button to “Login with Facebook”. A pop-up window will appear asking you to log in to your Facebook account to connect your data to Parabola.
Default settings
The default settings for this flow will allow you to see data from your Facebook Ads account right away. If you have multiple Ads accounts, be sure to select the correct account here:
Selected columns:
- Reach
- Frequency
- Impressions
- Amount Spent
- CPM (Cost per 1,000 impressions)
- Link Clicks
- CTR (Link Click-Through Rate)
- CPC (Cost per Link Click)
Selected breakdown:
- Campaign Name
- Ad Set Name
- Ad Name
Presets
We’ve added a lot of standard reports that Facebook Ads shows in their Ads Manager page. Selecting a standard report will update your Columns and Breakdowns selection fields to show the columns that will be imported. These standard reports can be used as it, or can also start as a great starting point to further customize your report.Available standard reports:
- All Levels
- Campaign
- Ad Set
- Ad
- Objective
- Age
- Gender
- Age and Gender
- Country
- Region
- DMA Region
- Business Locations
- Placement
- Placement and Device
- Platform
- Platform and Device
- Time of Day (Ad Account)
- Time of Day (Viewer)
- Canvas Component
- Conversion Device
- Product ID
- Carousel Card
- Reactions
- Video View Type
- Video Sound
Custom settings
To further customize your Facebook Ads data being pulled into Parabola, you can select Columns and Breakdowns. Each breakdown will also add its own column, and break each row into multiple rows. For example, you could look at your Reach column, and break it down by Campaign to see the reach of each campaignCustom date ranges
You can either select a preset relative date or a custom date range in this step.
Known issues
Currently there is a known issue in the Facebook API that has not been resolved by their team yet. It causes certain requests to timeout or error when they should work. Our team is keeping tabs on the issue and will remove this known issue when it has been fixed by Facebook. In the meantime, you may need to remove certain columns of breakdowns from your settings in order to get the step working and returning data!Helpful tips
- This step is available starting at our Plus plan.