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Unified view of multi-channel ad spend over time
It seems like a simple question: how much am I spending on digital advertising across all my channels? Turns out the answer is not so clear. Automatically combine performance data from Google, Facebook, and other channels to get clear picture of how much you're actually spending on ads, and what return you're getting on that investment.
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Join ad spend with google analytics goal completions to calculate CPA
Deduping conversions across channels can be hard. Google Analytics provides a consistent source of truth for how many conversions are actually coming from each channel. Parabola can help you link your GA goal data with spend from each channel to better understand how much it costs to acquire a user.
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Get a daily list of accounts that are budget constrained
As a digital ads professional managing a large number of customer accounts, it can be tough to ensure the most important info bubbles to the top. Budget constrained accounts This example shows how you can use Parabola to surface alerts when your top spending campaigns have been budget constrained any time in the past twenty four hours.
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Automated keyword generation based on search terms report
The Search Terms Report is a great way to discover high quality new keywords for your Google Ads campaigns. One common workflow is to take top performing keywords from the Search Terms report and add them as exact match keywords. In this example we demonstrate how to do exactly that in Parabola! The flow first pulls in the top keywords from the search terms report that have not yet been added to the account, then it adds them to the most relevant ad group and sends you an email report when it's done.
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Start automating with Parabola
Parabola is free to use for teams of any size. We also offer paid plans with additional features and support.