Customize messaging based on seniority data

In 2019, it should come as no surprise to you to hear that targeted messages perform better. But segmenting email lists can be tedious — manually copying each email and pasting job function data back into Excel? No thanks. This example shows how you can use a service like Clearbit to enrich your mailing list with job functions and more precisely target certain users with custom messaging.

Customize messaging based on seniority data

This flow specifically demonstrates how to convert currency data that is held in your Webflow CMS. This flow could run as frequently as you want to keep your numbers up to date. Could be used to localize currency in an ecommerce site, or display cryptocurrency prices.

This flow pulls in data from the collection in Webflow, and at the same time pulls in the current exchange rate between the USD and GBP. The data is then joined, and the conversion calculation is performed. Followed by a little formatting, and the data is ready to go back to Webflow.


If you needed to apply different exchange rates to each row, you could use an API Enrichment step to pass each row to the conversion API, and make sure that each row is asking for its specific exchange rate. After that, the math part and on would be the same!


The API call is,GBP&base=USD

You can view the Webflow project here.

The actual site is here.

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