Deduping conversions across channels can be hard. Google Analytics provides a consistent source of truth for how many conversions are actually coming from each channel. Parabola can help you link your GA goal data with spend from each channel to better understand how much it costs to acquire a user.
This flow specifically demonstrates how to convert currency data that is held in your Webflow CMS. This flow could run as frequently as you want to keep your numbers up to date. Could be used to localize currency in an ecommerce site, or display cryptocurrency prices.
This flow pulls in data from the collection in Webflow, and at the same time pulls in the current exchange rate between the USD and GBP. The data is then joined, and the conversion calculation is performed. Followed by a little formatting, and the data is ready to go back to Webflow.
If you needed to apply different exchange rates to each row, you could use an API Enrichment step to pass each row to the conversion API, and make sure that each row is asking for its specific exchange rate. After that, the math part and on would be the same!
The API call is https://api.exchangeratesapi.io/latest?symbols=USD,GBP&base=USD
You can view the Webflow project here.