Automated keyword generation for ad campaigns

The Search Terms Report is a great way to discover high quality new keywords for your Google Ads campaigns. One common workflow is to take top performing keywords from the Search Terms report and add them as exact match keywords. In this example, we demonstrate how to do exactly that in Parabola! The flow first pulls in the top keywords from the search terms report that have not yet been added to your account, then it adds them to the most relevant ad group and sends you an email report when it's done.

Automated keyword generation for ad campaigns

This flow specifically demonstrates how to convert currency data that is held in your Webflow CMS. This flow could run as frequently as you want to keep your numbers up to date. Could be used to localize currency in an ecommerce site, or display cryptocurrency prices.

This flow pulls in data from the collection in Webflow, and at the same time pulls in the current exchange rate between the USD and GBP. The data is then joined, and the conversion calculation is performed. Followed by a little formatting, and the data is ready to go back to Webflow.

Improvements

If you needed to apply different exchange rates to each row, you could use an API Enrichment step to pass each row to the conversion API, and make sure that each row is asking for its specific exchange rate. After that, the math part and on would be the same!

Links

The API call is https://api.exchangeratesapi.io/latest?symbols=USD,GBP&base=USD

You can view the Webflow project here.

The actual site is here.

Start automating with Parabola

Parabola is free to use for teams of any size. We also offer paid plans with additional features and support.