This recipe gives you the ability to calculate the lifetime value of your customers based off their RFM values (recency, frequency, and monetary) and your store's customer history.
This recipe was created based upon the instructions from the post Why Customer Lifetime Value Matters (and How to Calculate It for Your Business) in Shopify's blog. Use this recipe to easily predict the actual value of your newly added customers and accurately calculate key business metrics, such as ROI on marketing and customer acquisition spend. It's so easy to get started. Simply authenticate your Shopify store and set the flow to run every week. Now, you can be sure that you’re properly forecasting the results of your marketing campaigns all while focusing on keeping your acquisition costs as low as possible.
